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COUNTRY MARKET COMMENT
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Supply-side economics
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Market resilience reflects basic fundamentals
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Above: Buckinghamshire, £3 million guide
Top left: Kent, £1.25 million guide
Above far left: Surrey, excess £4 million
Above left: Cornwall, excess £850,000
Healthy markets tend to be predictable and thus dull. This does not make for good newspaper copy, but it does help those deciding whether or not to buy and sell. Right across our network of offices, for example, supply and demand for property has followed a remarkably consistent pattern over recent years, varying by just a few percentage points, year on year, from one month to the next. Given that this has involved a constant shortage of supply, the result has been entirely predictable: rising values (in the case of our sales, by anything from 20% to over 80% over the last three years, varying from area to area).
Estate Agents Jackson-Stops & Staff
This has continued to be the case despite higher interest rates, partly because for many buyers of the top end properties which we handle, interest rates compete for influence with many other economic factors. “Hot at the top” has been the order of the day and even recent stock market volatility has yet to impinge much upon the dazzling demand for the very best country houses. At less glamorous levels, the prospect of large mortgage payments has begun to take effect, but not to the degree some expected. The days when it might have been worth a seller ‘having a go’ at a clearly excessive price might be gone, but for every would-be buyer who says he or she cannot afford a correctly priced property, there is one or more who can. Again, this reflects surplus demand. Our government has made it clear that it wishes to address the situation, but measures put forward such as interest free loans for a deposit, or cheaper long-term fixed rate mortgages, will simply increase the ability of first time buyers to pay and so push up prices even further.
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Estate Agents Jackson-Stops & Staff
Estate Agents Jackson-Stops & Staff

Estate Agents Jackson-Stops & Staff
Above from the top:
Manchester, POA
Bedfordshire, £2.25 million guide
Hampshire, £3.5 million guide

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Below: West Sussex, £3.25 million guide
Estate Agents Jackson-Stops & Staff Country rentals
Nor, as some have mooted, is a larger private rental sector an answer, as all of the supply for it would come from the same ‘pool’ (unless the government implements a threat to help councils use existing legislation to take possession of the estimated 150,000 private properties left empty for two years or more). Also, it remains true that the British prefer to buy. Hence the more active country rental departments run by Jackson-Stops & Staff tend to be in places such as Sevenoaks and Northampton, where demand from senior overseas expatriate executives is strong (in Sevenoaks, most are City commuters; in Northampton, it is the financial and motor racing / engineering sectors that provide the international draw).
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HIPs and supply
The extension of Home Information Packs to embrace three, as well as four bedroom houses represents a huge increase in its scope – and quite a gamble for the DCLG. It remains a surprise as to how sufficient Energy Inspectors could have become available in just one month. Thus far, the legislation has had little impact but it does create a deliberate barrier to entry to deter ‘less than fully committed’ sellers – the majority of whom, in our experience, went on to sell. HIPs thus restrict supply, though it will probably prove impossible to identify to what extent. More positively, the cost of a HIP is now lower than expected (circa £400) and, in our case at least, the whole thing is swiftly prepared by one firm. Indeed, whilst it is something we would always advise our clients to do from the outset, for registered freeholds there is rarely a need to instruct your solicitor until a sale is agreed. So it is not a very high barrier to entry.
Estate Agents Jackson-Stops & Staff
NIMBYs and supply
It is only by increasing the supply of housing that long term affordability issues will be properly addressed. As a result, it looks increasingly likely that planning rules will be relaxed, allowing previously inconceivable development to go ahead. If so, this will inevitably arouse accusations that local residents who object are ‘NIMBYs’ wishing to ‘preserve villages in aspic’. There may be something in this, but the ironic thing is that many of the small country cottages we sell were originally built as inexpensive homes for farm labourers. If equally attractive, modern counterparts could be built today, NIMBY opposition might dissipate, potentially improving supply to the point at which current pressures ease.

Estate Agents Jackson-Stops & Staff
Recreation Cottage, Gloucestershire £750,000 guide
Estate Agents Jackson-Stops & Staff
Immediately adjacent to the childhood home of Laurie Lee, Recreation Cottage includes the original village recreation room in which the author and his friends would have played as children.
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Estate Agents Jackson-Stops & Staff
Estate Agents Jackson-Stops & Staff