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'Trickle down' impact ›

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LONDON MARKET COMMENT
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‘Trickle down’ impact
Estate Agents Jackson-Stops & Staff
High top end prices have complex effects on a confident market
Estate Agents Jackson-Stops & Staff
Above: Belgravia SW1, £3 million guide
Above left: Holland Park W11, £1.7 million guide
Serving central and south west London, we see, at close quarters, how the extraordinary increases in values in prime areas such as Chelsea and Holland Park can affect
neighbouring districts. Londoners have traditionally taken advantage of cyclical leaps in values to sell up and move to a country house that would otherwise have been beyond their means. Over the last year or more, residents of Westminster and the RBK&C have been doing just that – except that, instead of moving to Oxfordshire for that large family house, they have had to look no further than, say, Richmond. Seeing such continued capital gains, other owners who have to move decide to do so without selling, restricting supply (whilst increasing rental availability). Meanwhile overseas investors, undeterred by low yields and, ironically, encouraged by the prospect of strengthening sterling, continue to buy new apartments.
Estate Agents Jackson-Stops & Staff
The Grove, Isleworth £1,295,000
Estate Agents Jackson-Stops & Staff
The rear part of The Grove was home to a gardener to the
passionate botanist, Director of Kew Gardens and President
of the Royal Society, Sir Joseph Banks (1743 – 1820),
who circumnavigated the globe with Captain James Cook.

Estate Agents Jackson-Stops & Staff
Estate Agents Jackson-Stops & Staff The principal effect of all this, from our perspective, has been to drive up prices in south west London at an even faster rate than elsewhere in the Capital. Great for those with the high value properties, this ‘trickle down’ or ripple effect is less welcome for those wishing to trade up substantially. It is of no help to most first time buyers,
though a significant minority do have parents able and willing to use their house equity to help them, complicating the economics still further. Nevertheless, first time buyers and those trading up are borrowing large sums these days. As a result, whilst their ‘feel good factor’ appears almost as strong as ever and interest rates remain historically low, the current backdrop of regular rate increases has begun to hit home. This has tipped the balance of power a little less in favour of sellers – but not that much. Few properties remain on our books for long and in some parts of London this summer was remarkably busy. It does mean, though, that buyers are less liable to panic themselves into a quick decision and it has led to a noticeable decline in multiple bid and ‘sealed offers by noon’ situations.
Estate Agents Jackson-Stops & Staff
A greater measure of price sensitivity and wariness on the part of buyers has also brought factors into the equation that might otherwise have been overlooked. This might be anything from service charges and maintenance issues to – though we’re not going to be holding our breath on this one – the energy rating given in a Home Information Pack. One issue that has become more sensitive in ‘the borderlands’ of central London is on which side of a
borough line a property falls. Since February 2007, most of Kensington & Chelsea has been included within the Congestion Charge zone. This means that residents not
only qualify for a borough parking permit, allowing them to park anywhere within it (for £105 pa), but also qualify for the 90% discount on the Congestion Charge. This makes residents of London’s most expensive borough feel like the most empowered drivers in town – even if it’s near impossible to find a parking space within three streets of that high value home.
Estate Agents Jackson-Stops & Staff
Estate Agents Jackson-Stops & Staff
Above: Pimlico, £1.75 million guide
Left: Wimbledon Village SW19, £750,000 guide
Below: Weybridge, £1.75 million guide
Estate Agents Jackson-Stops & Staff
Estate Agents Jackson-Stops & Staff
Estate Agents Jackson-Stops & Staff
Estate Agents Jackson-Stops & Staff