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September 15, 2017

Homebuyers do like to be beside the seaside

Filed under: Latest News — Instinctif Partners @ 3:12 pm

Our chairman, Nick Leeming, shares his insight on our latest piece of research which reviews the price premium associated with seafront homes.

Owning a seafront home with uninterrupted waterside views or access to the beach has long been an aspiration for the British buyer. Whether it is someone’s full-time residence or a holiday home to enjoy during the summer months it is clear from our latest research that buyers are willing to go the extra mile to secure their dream home by the sea.

We analysed 30 prime seaside locations, ranging from super-prime hotspots to traditional holiday resorts, and found that buyers are paying on average 33% more for the privilege of living on the front row, compared to how much they would pay for a property just one street further back.

Aldeburgh in Suffolk boasts the highest seafront price premium out of any location analysed, with such homes selling for, on average, 89% more than homes elsewhere in the area. It is a renowned seaside hotspot and the residential property market is currently very strong here, driven by a high demand from both holiday home buyers and those looking for a full-time residence. Complete with all the amenities holiday makers desire, such as the classic east coastline, pubs, restaurants, a tennis club, a golf club and a yacht club, the only thing that would make living in such as area better is having an uninterrupted sea view.

Seafront homes in Padstow in Cornwall generate a 70% price premium and the front row homes in Torquay in Devon are available with a 69% price premium. More traditional seaside resorts also experience this trend, with seafront homes in Bournemouth 67% more expensive than other properties in the town. The price premium on seafront homes in Southend-on-Sea is 36%, while Blackpool’s is 34%.

The lifestyle benefits associated with living by the seaside means that it comes as no surprise that waterside homes generate a strong price premium, regardless of their distance from the beach. Sailing, surfing, swimming, and taking in the fresh sea air, are all favourite British past times for families and downsizers alike. Yet, there is something very special about being able to look out of your kitchen window or step outside your front door and be immediately greeted by sandy beaches and the rippling of the tide.

Top 10 seaside locations with the largest seafront house price premium.

 

September 1, 2017

Jackson-Stops & Staff unveils new look

Filed under: Latest News — Instinctif Partners @ 8:55 am

Nick Leeming, Chairman of Jackson-Stops, gives his insight on why now is the right time for a rebrand.

After a detailed consultation period, which included a UK-wide client survey, we have decided to rebrand as Jackson-Stops, dropping ‘& Staff’ from our name. This is not a decision we have taken lightly. We have been operating under Jackson-Stops & Staff for more than a century so it was incredibly important to us that our clients, who admire our traditional values, were able to voice their opinions on the potential rebrand.

Established in 1910 by Herbert Jackson-Stops in Towcester, ‘& Staff’ was added to our name to engender true family spirit. However, our survey found that most of our clients are not aware of this historic link.

With additional feedback from the customer survey showing that many of our clients already refer to us as ‘Jackson-Stops’, it only secured as further evidence that now is the right time for a change.

As part of the rebrand, we have also taken the opportunity to refresh the look and feel of our logo and the wider brand. This will be rolled out across all of our branches, on social media and in our marketing materials, which includes brochures, sales boards and displays.

Although our name is more succinct we will continue to operate as we have always done with our high quality values and service at the forefront of everything we do.

Each of our 45 branches will adjust to the new brand name, with all phases expected to be completed by mid-2018.