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July 13, 2017

The great British tradition: English village living

Filed under: Latest News — Instinctif Partners @ 12:14 pm

Nick Leeming, Chairman of Jackson-Stops & Staff, provides his insight on the price premium for an English village home:

Village life has always been an attractive prospect. From local pubs and quaint tea rooms, to traditional churches and independent shops, villages ooze community spirit. It is no wonder then that quintessentially English homes now come at a premium.

Our latest research shows that when it comes to typical village homes, including farmhouses, old rectories and barn conversions, the parochial property pecking order is still very much in play.

The apex of the village, the centre of all local life, is the manor house. They command the highest average sale price at £1,427,292, which is over six times greater than the average UK house price of £218,000. Manor houses benefit from both glamour and prestige, spacious living accommodation and manicured grounds, which is why they continue to boast a healthy premium on the property stage – and will do for many years to come. Despite their chunky price tags manor houses do offer the best value for money per square foot of space.













Cottages on the other hand, with their quintessentially diminutive proportions, are the least expensive with an average sale price of £607,465. However, this is still almost three times more expensive than the average UK home.

In terms of price per square foot, barn conversions were the most expensive, coming in at £325, pipping the humble chocolate box to the post by £5 per square foot. Farm houses rank in third position when comparing property types on both a square footage and overall sale price basis. This type of property is nearly six times more expensive than an average UK home, with an average sale price of £1,257,918.

Regardless of location and proportions, interest from those looking to become part of English village life is often sparked by a name alone. Properties called The Old Rectory are particularly popular and draw interest from potential buyers before they have even had a glimpse of what the home looks like.

There are currently many buyers in the market craving to move to a classic English village, and the prospect of living in a characterful property in such an area is extremely appealing. They provide buyers with the opportunity to purchase a unique piece of history, in which they can spend many years and make memories they will remember for many more.













July 3, 2017

Surprise hung parliament result fails to deter sellers and buyers

Filed under: Latest News — Instinctif Partners @ 1:04 pm

Our chairman, Nick Leeming, provides an update on what Jackson-Stops & Staff’s national network of branches experienced on the ground two weeks on from the hung parliament result.

An analysis of the market, two weeks on from the shock General Election result, shows that home sellers and buyers remain undeterred. More than half (55%) of our branches reported no change in the level of sales instructions from 12th to 26th June compared to the two weeks prior. This would suggest to us that buyers with a long-term view of buying a home remain largely unfazed by the result.

Of course, the General Election did not bring about the strong Government that either we or Mrs May had hoped for, but fewer than 30% of our branches reported that clients have expressed any concern. Shrugging off the political result was a much more popular response, with 72% of our branches reporting that clients are continuing with the process of buying.

This Grade II listed former Vicarage is located in the historic village of East Farleigh and is available through Cranbrook branch for £1.25 million.

Some branches (7%) have actually seen an increase in the number of new instructions following the result, while our London Residential Development team said a hung parliament could lead to a softer Brexit, which would be better for business than a harder Brexit.

Overall, it is quite apparent that personal drivers, such as the need for a larger home, a shift in lifestyle or a yearning to be in a new location, is what is driving the market. Stamp duty land tax (SDLT) on high value properties is by far a much greater threat to the property market than the General Election result. With more than 80% of branches saying that higher levels of SDLT on £1 million plus homes is an inhibitor on their local market, we are now placing our trust in the new housing minister to address this. It should be a key priority for Alok Sharma to improve fluidity and the level of supply in the UK housing market.


June 27, 2017

Festival season is upon us – and homeowners are the true winners!

Filed under: Latest News — Instinctif Partners @ 11:22 am

Our Chairman, Nick Leeming, provides an overview of our latest research report, which shows how the most iconic festival towns and villages are exceeding their wider areas when it comes to property price growth.

The UK’s love of festivals has never been greater. From musical to literary, they draw in huge crowds from across the country and are often an opportune time for would-be sellers to capitalise on the associated hype. Our latest research, which analysed exclusive Rightmove asking price data, shows that festival locations are thriving when it comes to property price growth compared to their wider areas over the past seven years.

Pilton in Somerset, home of the Glastonbury festival (and an additional 200,000 people at the weekend) has seen 24% house price growth since 2010 – equivalent to £101,510. Meanwhile the average house price in the county of Somerset as a whole increased by just over £60,000.

Henley, host town of the namesake Henley Festival, has seen house prices increase by 45% over the last seven years, outperforming Oxfordshire as a whole quite significantly, which has seen growth of 31%.

Other star locations include Glyndebourne, also in Somerset, which hosts the Festival Opera, has seen incredible growth (52%) over seven years, far exceeding growth across Somerset as a whole, and Hay-On-Wye, home of the Hay Festival of Literature and the Arts, which experienced property price growth of 36% since 2010, the equivalent of £102,080.

The inward investment festival-goers bring to an area contributes to improved infrastructure and amenities, which, along with other factors, all help add to the value of local homes. With festivals drawing people to different parts of the country many homeowners can also reap further benefits by renting out their homes during the event. It is a great way of drawing in extra income through holiday letting and can attract a significant premium over these festival weekends.

We would say that is a win-win situation, wouldn’t you?
































Table 1:  House price growth in festival locations compared to their surrounds. Source: Jackson-Stops & Staff + Rightmove

NB: figures in the body of the text on page 1 and 2 are rounded to the nearest ‘10’ for ease (but not in the table)

*As compared to the county / unitary authority they reside in.


April 28, 2017

General Election announcement fails to ruffle UK property market feathers

Filed under: Latest News — Instinctif Partners @ 3:30 pm

Our Chairman, Nick Leeming, provides an overview of what Jackson-Stops & Staff’s national network of branches are experiencing on the ground following the General Election announcement on April 18th.

This impressive Grade II listed country house is available through our Chester branch for £1,975,000. Call 01244 328361 to arrange a viewing.

One week on from Theresa May’s surprise speech, the vast majority of our branches (93%) have reported no change in the level of sales instructions in the week from 18th to 25th April compared to the week prior. This suggests to us that sellers continue to have confidence in the UK property market and want to get on with life.

Of course, opinions are rarely unanimous. Over a third (38%) of branches reported at least one client had raised their concerns about the market and more than one in ten (16%) reported mutterings from buyers thinking of holding back from entering the market until post-General Election. Our clients in Chester for example are largely welcoming the General Election, and like many in other areas, they believe a win for Theresa May will unite our country and engender confidence in the economy.

All markets react badly to uncertainty and significant political events such as this normally do impact activity levels quite significantly; this particular snap General Election announcement is different however. With a far shorter time-frame and following a succession of referendums and elections, political uncertainty is fast becoming the norm and there is only so long that you can delay a move when needs must!

Six weeks is a blink of an eye in property market terms, so for the vast majority of buyers and sellers it’s business as usual and the personal drivers that are causing them to enter the market remain the overriding consideration.

We expect to see restraint perhaps in the week of the election as buyers and sellers await the outcome, however 84% of branches agree that a clear majority for Theresa May will actively benefit their local housing market thereafter so we look forward to moving past this temporary distraction.

April 26, 2017

Century old Waitrose signage uncovered at Pimlico branch

Filed under: Latest News — Instinctif Partners @ 1:39 pm

Nicholas Butterworth, Chief Executive of Jackson-Stops & Staff’s London Group, explains:

Whilst recently undertaking renovations at their branch on Sussex Street, the Jackson-Stops & Staff Pimlico team removed their current signage to uncover not just one but two historic Waitrose signs which are thought to date back up to 100 years. These dates have now also been verified by Gavin Henderson, the Partnership Archivist at John Lewis.

The historic signage has been carefully removed and donated to the John Lewis Heritage Centre. The shop is one of the 10 original Waitrose stores bought by the John Lewis Partnership in 1937 when they were acquired from Wallace Waite. Waitrose first appeared on the high street in 1904 when Wallace Waite, Arthur Rose and David Taylor opened their shop in Acton. Today over 350 branches of Waitrose exist around the country.

I think we can all agree that it is really exciting to have revealed the history of the beautiful building and to have found such well-preserved signage. All of us at Jackson-Stops & Staff are passionate about preserving our wonderful built heritage and this is a fantastic reminder of the histories that exist in many London properties. It is also a reason why many of our clients come to us in search of a property with significant character and a story that will continue to endure for years to come.

March 9, 2017

The latest trend in the London property market

Filed under: Latest News — Instinctif Partners @ 3:04 pm

Toby Whittome, Jackson-Stops & Staff’s Sales Director in Central London, discusses the latest trend in the London property market:

It is universally acknowledged that the best way to make a big decision is by considering long-term benefits instead of short-term ones. This advice again proves true when considering our latest analysis of London’s residential property market – reverse property price ripple effects are in full swing in London.


21 Stanhope Mews South is an extremely charming one bedroom property, set over two floors, which also has access to a roof terrace. It is on the market for £1,275,000 – please get in touch with our Chelsea branch if interested to find out more (02075815881)

I want to begin by clarifying that a ‘double reverse ripple’ is not in fact a new flavour of ice cream – it is instead the term coined for the trend in London whereby price trends have been flipped not only in terms of the high value vs. low value borough contrast, but also in terms of geography. It supports the idea that investing in high-value London boroughs is still a smart move, no matter how tempting the recent significant price growth seen in the lower value boroughs may be.

Take Kensington and Chelsea for example: the annual price increase in November 2016 was less than 1% (about £8,700), but the 10-year price increase is nearly 107% (about £673,372). In a reversal of this situation, the low-value, outer London borough of Barking and Dagenham has seen a 17% price increase in the last year, but its 10-year price increase is significantly weaker at about 68%. While the double-figured annual growth seems tempting, on a long term view growth is well behind the higher-value boroughs.


This beautiful blue terraced four bedroom house on Selwyn Avenue is just half a mile from the heart of Richmond. It is on the market for £1,900,000 – please get in touch with our Richmond branch if interested to find out more (020894506789)

Buyers and sellers need to take an important message from this: a long-term view of the property market is essential to the decision-making process. For example, between January 2008 and January 2009 (during the height of the financial crisis) Kensington and Chelsea saw average prices briefly fall by up to 17.5%, or more than £140,000, before rapidly bouncing back. However the long term trends speak for themselves, with high value London boroughs massively outperforming the rest of the UK. Annual fluctuations in prices caused by macro-economic and political issues, as we are seeing right now, should not obscure the big picture.

It is important to note as well that certain central areas are outperforming in both the short and the long term. Southwark and Lambeth especially stand out – their stellar performance is a result of an ideal central location alongside recent and rapid programmes of regeneration.

If you have the budget and desire to live in the high value London boroughs you will undoubtedly gain significant lifestyle benefits including access to the Capital’s business centres, cultural and shopping hotspots and excellent transport links. Given that prices here have been weaker recently, but have stayed strong in the long term, now is the perfect time to invest in these iconic areas of London, particularly for those buyers from abroad who can take advantage of the weaker pound sterling.


February 24, 2017

Nearly a decade since the global financial crisis, how is the Exeter property market coping?

Filed under: Latest News — Instinctif Partners @ 3:21 pm

Richard Addington, Director at Jackson-Stops & Staff’s Exeter branch, comments on this month’s House Price Index figures (Office for National Statistics) and how they relate to the long term trends in the property market.

While it has been nearly a decade since the global financial crisis and subsequent fall in most markets (including the property market in the West Country) these events still hold relevance in the market today. The events of that time can now, with the benefit of hindsight, be seen to be the beginnings of a fundamental change in attitudes towards property. This month’s review of house prices by the ONS and Land Registry helps to confirm some interesting trends and long term changes to the housing market.

The ONS headline figure proclaims that national average prices rose 7.2% in the year up to December 2016. This figure masks massive differences around the country as well the differing price bands. While the ONS data does not break down by price band or geographically more locally than the figures for local authority areas, it becomes obvious when looking across the country (outside of London and the South East) that the areas that have increased in price fastest are the urban areas such as Bristol, Southampton, Oxford and Cambridge, which are up to 40% ahead over the last decade. In the West Country, average prices in Exeter are up 20% but in local authority areas that don’t have large urban centres of population, such as Torridge, West Devon and Mid Devon, average prices are still at (or slightly less than) where they were a decade ago. In Devon, house prices are now only about 8% ahead of their peak in October 2007 although they rose on average 6% last year.

What does this tell us about the long term trends in the market? At Jackson Stops & Staff, we have noticed anecdotal evidence of the trend that is borne out by these figures. That is a trend facing away from the countryside to instead look at, urban or close to urban, village living.  What is not shown by the figures is a move towards more modern styling and away from older (and more expensive to maintain) properties. It is worth noting that I can currently think of three vendors who are either moving or planning to move from a larger and older country house to plots on which they will build their own homes.

These two influences on the market tie in with the demographic movement of the average age of home owners and their changing requirements. The overwhelming equity in national housing stock is owned by the over-60s, so it is the requirement of this age group, which is driving the fastest growth in the market. They are fuelling the demand for urban property, where amenities are more on hand, and for easily managed property which is more likely to be new or modern. This demographic movement is also affecting the price bands that are seeing the strongest demand. Those trading down have the strongest buying power so it is the market just below “the top” where there is most demand and competition. This effect is indeed so strong that the gap between “the top” and the next rung down is closing and has already started to disappear altogether in some instances.

February 8, 2017

Housing White Paper: SMEs, ISAs and a lack of SDLT changes

Filed under: Latest News — Instinctif Partners @ 3:16 pm

Our chairman Nick Leeming comments on the Housing White Paper:

I don’t think I was the only one who experienced a sense of déjà vu yesterday. The content of the long-awaited Housing White Paper didn’t come as a shock to the property industry and that’s because we have heard many of these policies before. Frankly, it isn’t the catalyst for a housing revolution that it could have been, but it does show that this Government is taking the issue seriously. Whether this is too little too late will become clearer once the consultation period is over – and hopefully the final plans have some teeth!

The White Paper did however mark a shift in tone and the Government has now well and truly thrown in the towel on the UK as a nation of homeowners. The heady days of home ownership enjoyed by the baby boomers and Generation X are now behind us, to be replaced by an age of tenure neutrality. It was disappointing that the Government decided not to address stamp duty. It would have been refreshing to see, for example, a stamp duty holiday for first-time buyers to aid overall affordability or (even better) an easing across the board of stamp duty levels, which would have given the property market the boost it needs. High value property continues to suffer, which impacts fluidity at all levels.

Yet it is not all doom and gloom.

Prime Minister Theresa May’s Government has a real drive to build more homes, which we haven’t seen in a while, and I believe this drive will continue as we move further into the year. Secretary of State for Communities and Local Government, Sajid Javid, reminded us in his speech that an average 250,000 new homes need to be built each year to meet demand. In this vein it is positive to see further support for developers, in particular SMEs. It is vital that small and medium-sized housebuilders have the right tools to grow.

With backing from government SMEs are in the perfect position to get the vital support needed from stakeholders to build new homes quickly, efficiently and to the standard and design the local community want. Given their flexibility, SMEs are able to embrace new designs for homes that sensitively reflect their surroundings while also providing local communities with a platform to share their thoughts on the look and feel of new developments. I am confident this will help speed up planning and delivery to get much-needed new homes on the market.

Despite a move away from home ownership as an overriding focus, the Paper also brought some welcome news for first-time buyers. Launching in April, the Lifetime ISA will help young adults save for the future, while Help to Buy and Starter Homes schemes continue to be a great helping hand for those looking to get their foot on the property ladder. With so many first-time buyers unable to take that first step onto the property ladder, it is imperative that we continue to increase support if we are to start to overcome the housing crisis, but at the same time a major increase in the number of homes in the UK is vital.

December 30, 2016

What’s next for the UK Property Market?

Filed under: Latest News — Instinctif Partners @ 10:50 am

Last week’s article provided a forecast for the London property market in 2017. Nick Leeming, our chairman, now provides his predictions for the rest of the country.

As last week’s article looked ahead to the London property market in 2017, it is only right that we see in the New Year with another predictions piece – this time a wider look at what’s in store for the rest of the country.

I anticipate minimal change next year to the equation that has governed the national property market in 2017: demand will continue to outstrip supply, which will drive up average property prices. House price inflation won’t be as high in 2017 as it has been in recent years, with some buyers and lenders impacted by Brexit, macro-political and economic uncertainty and recent property taxes in the short term. This means that the 2017 property market might turn out to be one that so many have craved in recent years, with more moderate price growth helping affordability.

This beautiful Grade II listed thatched Devon farmhouse is on the market for £1,100,000. For more information, call our Taunton branch on 01823 325144.

This beautiful Grade II listed thatched Devon farmhouse is on the market for £1,100,000. For more information, call our Taunton branch on 01823 325144.

While there have been a patchwork of commitments from government to increase housing supply over the next Parliamentary period, it will take some time for the results of these actions to come through and so we will not see the true impact in 2017. David Cameron built the least homes of any Prime Minister since 1923 and so it won’t be an overnight fix that turns this trend on its head. The Housing White Paper, which looks set for publication in January, will hopefully provide a blueprint for tackling the UK’s housing crisis.

Turning to our country branches specifically, professionals and families moving out of the city will continue to have a considerable influence in Essex, Suffolk and Norfolk, which will remain ‘go to’ areas for those seeking respite from the city. This enduring popularity and lack of supply in the region means we anticipate an average price growth of around 5% across 2017. In addition, areas such as Sevenoaks and Tunbridge Wells will

This charming Grade II listed Oast conversion, located in Kent, is on the market for £1,100,000. To arrange a viewing, please get in touch with our Sevenoaks branch on 01732740600.

This charming Grade II listed Oast conversion, located in Kent, is on the market for £1,100,000. To arrange a viewing, please get in touch with our Sevenoaks branch on 01732740600.

also continue to attract young families from London. These buyers will choose to be based in the towns, rather than rural areas, in order to have the best access to amenities including schools, shops and transport links. We also anticipate that buyers will favour contemporary country properties, rather than older more traditional homes, with factors of low maintenance and comfort outweighing the charms of a ‘fixer-upper’.

The country homes market will see continued price growth at the lower end, by which I mean properties in the region of £400,000 to £1 million, but there will be a lack of quality homes coming onto the market and certainly not enough to satisfy demand. However, the top end of the market will continue to be held back by prohibitive stamp duty rules. It was a real shame that these weren’t reformed in the Chancellor’s Autumn Statement. If Philip Hammond had done so, it would have created more fluidity in the property market at all levels.

December 22, 2016

What’s next for the London Property Market?

Filed under: Latest News — Instinctif Partners @ 4:26 pm

Nick Leeming, our Chairman, looks to the future, sharing his predictions for the London property market in 2017.


This unique two-bedroom property on Sussex Street is on the market for £1,225,000 – get in touch with our Pimlico branch if interested to find out more (02078284050)

 With Christmas and the New Year nearly upon us it feels appropriate to offer up some 2017 predictions for the London property market. In relation to the rest of the UK, it is clear that London has been more acutely affected by both the strain of stamp duty and the global political/economic uncertainty ignited by Trump’s presidency, Brexit and the Eurozone political turmoil.

Greater London will still experience house price growth in 2017, but it is expected to be way below the significant levels seen in the last eight years (growth halving from 10% in 2016 to around 5% in 2017). While stamp duty land tax increases will continue to slow the top end of the London market, some savvy investors will see 2017 as a good time to invest, with the pound’s depreciation in value making London property ripe for the picking.

Located in the heart of Holland Park, this beautiful four bedroom maisonette is available to rent for £2,250 per week. Contact our Holland Park branch on 02077275222 for more information.

Located in the heart of Holland Park, this beautiful four bedroom maisonette is available to rent for £2,250 per week. Contact our Holland Park branch on 02077275222 for more information

This year there has been a marked difference between prime central markets, which have seen considerably less price growth than average, compared to prime outer London areas such as Weybridge and Richmond. This trend is set to continue next year.

I expect rental prices to increase by around 3% next year; there will be uncertainty amongst financial services tenants driven by concern over job security, but a rise in tenants from high growth sectors such as tech, media and telecommunications.

Prime central London rental prices, such as in Mayfair, Holland Park and Chelsea, have not appreciated with a significant number of homes on the market, however areas such as Kings Cross, Pimlico and Richmond have increased in price due to higher demand in those areas and this is set to continue into 2017. Tenants will see more choice of homes in a variety of locations next year than in previous years and prospective tenants will also be much shrewder when it comes to pricing.



November 25, 2016

Lettings fees, housing funds and stamp duty black holes

Filed under: Latest News — Instinctif Partners @ 10:07 am

Our Chairman, Nick Leeming, comments on the 2016 Autumn Statement:

Wednesday’s Autumn Statement announcement was good news for the new homes sector. The Government is now prioritising housing for those who need it most with a huge funding boost of £2.3 billion to support the building of more new homes – but the statement didn’t go far enough. We won’t see the Housing White Paper until the end of the year, but it was disappointing that stamp duty was not addressed in Philip Hammond MP’s speech.

Our recent research shows there has been a 14% reduction in housing transactions year on year as a result of stamp duty changes, and a £400 million shortfall in stamp duty revenue from residential property transactions against predicted revenue this financial year. A cut in current prohibitive stamp duty levels would help get the market moving at all levels and give welcome relief to first-time buyers, who are having to grapple with a multitude of costs including saving for a deposit and it is a shame that Government does not see them as a priority. With so many first-time buyers unable to make that first step onto the property ladder, a reform would have resulted in a chain reaction at all levels – allowing them to join the housing market.

One of the biggest housing announcements to come out of yesterday’s Autumn Statement was the abolishment of lettings fees. This appears to be good news for renters on first look but experience shows that any savings to the tenant will likely be passed on to the landlord who in turn could then pass them back on to the tenant through increased rent as they seek to cover their costs. This could prove yet another challenge to landlords who have faced a number of increased costs over recent months, including the additional 3% SDLT levied when they purchase a rental property and also the abolishment of mortgage interest rate relief which is set to commence in April next year.

Although the ban on lettings fees still requires a Government consultation before it is implemented, its impact on the UK housing market could be far reaching. Affordability issues which surround purchasing homes means that for many, the only option is to rent. We’ve seen a consistent reduction in the number of landlords buying investment properties since April this year which means that fewer rental properties are now coming on to the market. A better solution would have been to create a more competitive fee environment to ensure landlords are not further discouraged from the market.

November 22, 2016

Back to business as usual as Brexit clouds of uncertainty disappear

Filed under: Latest News — Instinctif Partners @ 6:10 pm

Ahead of the 2016 Autumn Statement, our Chairman, Nick Leeming, talks property transactions and what we hope Philip Hammond will address in his speech tomorrow afternoon.

The impact of the Brexit vote and the implementation of the additional 3% stamp duty surcharge on the purchase of second homes left the property market in a potentially turbulent position in 2016. I was therefore pleased to see activity levels in many of our 45 offices pick up in the months that followed the UK’s historic vote in June.

Our Group has reported that in the months between July and September, the number of new applicants looking to buy rose by 50%, while the number of new instructions rose by 29%.

Viewings, which were up in September by 28%, are also translating into actual sales, with branches reporting a 9% increase in the number of properties which exchanged contracts.

Despite this sunnier outlook, the market in properties that would typically make second homes and properties priced upwards of £1.5 million are facing difficulties, so it is our hope that in next week’s Autumn Statement, Mr Hammond addresses this. In my opinion, removing the additional 3% stamp duty levy will encourage more movement in the market at the upper end. Additional measures to support both downsizers and first-time buyers, such as increased support in helping them gain access to low-deposit mortgages and perhaps a stamp duty tax holiday, should also be implemented if we are to start to overcome the housing crisis.

September 20, 2016

We do like to be beside the seaside

Filed under: Latest News — Instinctif Partners @ 10:20 am

Our Chairman, Nick Leeming, provides an overview of our latest research report, which shows ocean views attract that greatest premium of any waterside view in the UK.

As we make the most of the last of the September sunshine, what better place to do so than by the water? Our latest report shows that many buyers are prepared to pay a considerable premium of almost a third for a home with an ocean view, more than 23 per cent for a home by the river and almost 18 per cent for a canal-side property.

The aspiration of owning a home with a view across water and living near features such as the ocean, rivers and canals has long been embedded in the British psyche. As an island we are surrounded by water and as a population our demand for living near the water is insatiable. As such all views across water in all the locations we investigated generated a strong house price premium for the homes they benefit – without exception.

We analysed more than 30 of the UK’s most sought-after and popular waterside locations, including Brighton, London and Bridport and found properties with a river view in Burnham Market in North Norfolk attract the greatest premium. Now often referred to as ‘Chelsea-On-Sea’, we found that a property with a river view in the popular village will be on average 86.9% more expensive than properties without this boon.


Type of water view Average price without view Average price with view Property price premium
No view £295,746 N/A N/A
Ocean view N/A £475,486 30.4%
River view N/A £315,453 23.6%
Canal view N/A £276,172 17.6%


Table 1: Top performing water views in terms of property price premium. Source: Jackson-Stops & Staff.

However, homes with views of the ocean generated by far the greatest uplift – boosting a property’s value by just shy of a third, compared to homes without this benefit. But it’s not just about the views; these homes generate substantial premiums because of the lifestyle benefits that accompany them. Walking, sailing, surfing and swimming are favourite British pastimes and, with a renewed focus on healthy living in recent years, never before has it been more in vogue to live near the water.

August 3, 2016

Property values in Roman Towns outperform UK average by more than 80%

Filed under: Latest News — Instinctif Partners @ 1:16 pm

Our Chairman, Nick Leeming, provides an overview of our latest research report, which compares property values in Roman Towns and New Towns over the past 20 years.

Thinking back to John Cleese’s famous line, ‘What have the Romans ever done for us?’, our latest report confirms that the answer should indeed be positive – especially when it comes to property.

Our research shows that property values in Roman towns, including London (Londinium), Bath (Aquae Sulis) and Cambridge (Duroliponte), outperform the UK average by more than 80 per cent and are 56 per cent higher than New Towns.

The Romans originally built Britain’s first towns over 2,000 years ago with London, Colchester and St Albans being the three largest. In contrast, New Towns were built 70 years ago following the Second World War in order to relocate those affected by bombing.

Unsurprisingly, London (Londinium) took the prime position as the nation’s top house price performer, with a total rise of 355 per cent over the last 20 years. St Albans followed a close second, with a rise of 323 per cent, taking its average house price total to £536,456.

Roman Towns Roman Name Average House Price (April 2016) % increase over 20 years
London Londinium £630,145 354.58%
St. Albans Veralamiumn £536,456 323.25%
Chelmsford Caesaromagus £340,141 311.40%
Cambridge Duroliponte £410,800 302.46%
Bath Aquae Sulis £390,664 301.09%


In comparison, Basildon took the crown for best New Town performer, with a rise of 314 per cent, pipping Hemel Hempstead to the post by four percentage points (310 per cent).

New Town name Average House Price (April 2016) % rise over 20 years
Basildon £228,163 314.40%
Hemel Hempstead £367,146 309.56%
Welwyn £366,790 303.82%
Crawley £296,361 303.62%
Stevenage £278,425 301.92%


Roman Towns are as popular today as they were over 2,000 years ago and our research demonstrates that their popularity has directly affected property values. Well designed and future proofed, they are imbued with history and evidence of the Roman occupation is still very much visible today.

These towns were generally built in prime strategic locations guarding rivers or on elevated territory and so enjoy fantastic positions not always enjoyed by the New Towns. They have antiquity and a layering of history which make them magnets for today’s home buyers. However, we mustn’t forget New Towns, such as Basildon, Welwyn, Crawley, Stevenage and Milton Keynes, which may provide rather better value for home buyers because they are generally cheaper that the majority of Roman Towns.

April 29, 2016

Next Mayor of London must boost housing to ensure the Capital maintains its global reputation

Filed under: Latest News — Instinctif Partners @ 9:09 am

The Mayor of London is one of the most powerful people in the Capital when it comes to the city’s property market. The Mayor is able to intervene and approve developments of “potential strategic importance to London” and influence the London Plan, a citywide planning rule book that must be adhered to, as well as several other powers. What’s more, London tends to be a testing ground for government policies before they are rolled out more widely nationally. So the successes or failures of the next Mayor’s policies could well influence the direction of national housing policy.

The average property price in London is £534,785 according to the most recent House Price Index from the Land Registry, an increase of 13.9% annually – both a far higher average price and annual increase than the other regions. Interestingly however, when current mayor Boris Johnson came into power in May 2008, the average house price in London was only £351,704 – an increase of 52% in eight years. The reason for this substantial rise in value is basic economics: supply and demand. There quite simply isn’t enough housing in the Capital to meet the demand. Both of the main London Mayoral candidates, Sadiq Khan and Zac Goldsmith, have prioritised housing in their manifestos and they are agreed that we need more homes, but each differs in their proposed ways of achieving this.

In order to get London building Sadiq Khan proposes bringing forward more land from public bodies like Transport for London. He also focuses on affordability specifically and proposes to set an affordability target for all new homes built, saying that 50% ought to be genuinely affordable. He is especially keen to tackle so-called buy-to-leave and give priority to first-time-buyers and local tenants to buy new homes.

Zac Goldsmith on the other hand proposes doubling home building to 50,000 a year by 2020, ensuring that all development is in keeping with the local area; giving Londoners the first choice to buy new homes built in the Capital and ensuring a good mix between rental and ownership tenures.

Whichever way the vote goes when Londoners cast their ballot papers next week, those with the power to do so need to ensure that London maintains its panache and its reputation as a global economic powerhouse. Quite frankly, this is driven by the calibre, skills and vibrancy of the people living and working there. A good choice of homes, across sale, rental and alternative tenures, which are not out of reach for the majority of budgets, is key to ensuring this.

Nick Leeming, Chairman

April 1, 2016

Stamp duty reforms won’t deter investors as charges will be negated by capital growth within a year

Filed under: Latest News — Instinctif Partners @ 12:01 pm

The proposed reform to stamp duty for second homes likely won’t deter prospective investors judging by the analysis we’ve recently produced. Despite the rush of investors looking to capitalise ahead of the deadline on the 1st of April, our research shows that the majority of investors will see that property price inflation, within a year or less, will more than compensate them for their entire stamp duty bill – even with the 3% surcharge.

It’s likely that the biggest losers of the stamp duty reform will actually be tenants as landlords pass on their additional costs to rental prices. The table below shows how buy-to-let purchasers in eight of the ten regions will find that capital gains within a year of purchase will negate all stamp duty costs should properties continue to grow at their current rate. The only regions where predicted capital gains on an average priced home do not eclipse stamp duty costs, are the North East and North West of the UK.

The government, through its new stamp duty surcharge, is trying to make the playing field more even between property investors and first-time buyers by eating into landlords’ profits. From a landlord’s perspective it appears as though UK institutions are out to get them. Rather than this continued assault against landlords however, it would be better to address the shortage of stock in the UK through a long-term plan for the UK property market which looks beyond the next parliamentary period. The unintended long term consequence of numerous policies seeking to deter buy-to-let landlords is that this investment option becomes unattractive, as uncertainty dogs the market, leaving this country of a shortage of rental stock.table

March 7, 2016

Will they, won’t they … The UK is in a transitional phase in terms of its relationship with Europe, but what will it mean for our property market?

Filed under: Latest News — Instinctif Partners @ 12:26 pm

All markets abhor uncertainty, including the UK’s property market, which is perhaps the only thing that is certain as we rapidly approach the 23rd June and the EU referendum.

Despite the noise around the referendum and the impact on our housing market, it’s worth keeping in mind that the EU referendum is just one piece of the property puzzle. There are a range of factors in the balance including interest rate rises, the extra 3% stamp duty set to be levied on second homes as of April 2016 and international investors, particularly from China, becoming more timid in their investments in property following their own economic crises. All these components could have a greater impact on the market than leaving the EU.

Apart from individual prospective buyers and sellers being spooked by the as yet unknown consequences of potential Brexit, for the vast majority of British people the housing market and the transactions they enter into throughout their lives, are a domestic issue confined to the borders of the UK. However, the issue will come, if we do leave, of how we are perceived by international players as a place to invest and also as a place to live.

As part of the EU, this country has benefited from the economic influence that the organisation exerts on a global platform.

Last year, a report from global accountancy giant EY highlighted the UK as demonstrating outstanding performance in attracting direct foreign investment. If we leave the EU, would this investment be less forthcoming and would international players view our property market less favourably? The jury is out. The UK, both in and out of the EU, has been revered as an economic super power; but now the power hungry days of the British Empire are behind us, does being part of a large economic body matter more than ever?

Nick Leeming, Chairman at Jackson-Stops & Staff, comments: “If in June the UK opts to remain within the EU, we’ll quickly be back to business as usual. However, severing our ties with Europe is a quagmire of unknowns, particularly because we don’t know what a post-EU UK deal looks like.

 “In the run up to the referendum we certainly anticipate a normal level of anxiety from people who might otherwise have entered the property market or put their home on the market. The world will be watching as we cast our ballots and the big question is how global players will perceive an exit and the subsequent impact on property investment in the UK.

 “Of course, London will feel the effect if investors are deterred, but Northern cities will also share some of the impact as areas there, Manchester for example, still offer strong yields with capital appreciation and are increasingly popular among overseas investors.

 “There is a whole range of factors influencing the direction of our housing demand, not just the referendum, which means 2016 has the potential to be a significant milestone for the direction of this country’s property market.”

January 27, 2016

This is the year of the owner occupier – a development perspective

Filed under: Latest News — Instinctif Partners @ 3:13 pm

New homes are right at the top of the government’s political agenda and given the continued insatiable appetite for property, 2016 is set to be a very active one from a residential development perspective. We’re not even out of January and there are already several important trends emerging.

Developers spread their wings

Whilst the land market remains buoyant, we have seen a trend of developers looking to move outwards from more established, high capital value and high value per square foot areas into neighbouring postcodes where there is greater affordability and naturally higher levels of demand.

Developers who previously focused on prime central London locations are now spreading their wings and setting their sights on residential developments in areas including Fulham, Peckham and Vauxhall. Developments recently launched, or soon to be launched, in these areas have attracted a good deal of interest from local people.

However, the majority of developers we are working with are maintaining the same or very similar levels of specification as they migrate on the proviso that they want to maintain their brand positioning and the belief that buyers will be happy to pay a premium over the local norm for a higher quality specification and finish.

New London locations

This year will also see the growth of new residential locations in London as the desperate need for new property supply means developers are looking at previously untapped locations in order to satisfy demand. The ‘North Bank’ – the oft overlooked sister of the South Bank across the river – is now experiencing an increase in residential development. And it’s a gem. With exceptional transportation links and property costing up to 40% less per square foot than at Covent Garden, just a stone’s throw away, the North Bank will soon be a mainstay of the common vernacular.

Year of the owner / occupier

Any reduction in demand from investors in 2016, due to tighter regulations around buy-to-let, is likely to benefit owner occupiers where sentiment remains strong. With interest rates likely to stay at historically low levels for the short to medium term, high levels of employment, widespread confidence in price stability and strong demand from owner occupiers, 2016 has all the hallmarks of ‘the year of the owner occupier’ and that is no bad accolade. It does however mean that agents and developers will have to alter their sales and marketing strategies to capitalise on the prevailing market conditions.

JSS- 19 Buckingham Street LR

19 Buckingham Street has recently been converted back to residential use and apartments are on the market with Jackson-Stops & Staff starting at £2,750,000.














Ben Babington, Director of Residential Development

January 7, 2016

Dorking commuters have a good deal to crow about!

Filed under: Latest News — Instinctif Partners @ 3:24 pm


The eye catching Dorking cockerel on the Deepdene roundabout.

The New Year has started with a bang in Dorking – and not just because we have seen the usual January flurry of people looking to sell up and move on, as well as prospective buyers, walking into our branch. We have also come out number one in the ranking of London commuter hot-spots for 2016, following research into property prices and commuting conditions to and from a number of traditional commuter locations orbiting the capital.


This week will have been a taxing one for many City workers following the Christmas break, especially given that the cost of train travel has increased again in 2016. Apparently we pay up to six times as much as European passengers, although some might find solace in the fact that the 1.1% increase annual increase in rail fares this month is the lowest in six years.



This five bedroom family home in Dorking with fabulous views of Box Hill, is on the market for £1,350,000.

Our market town, nestled beneath the North Downs, has beaten other key commuter locations following an analysis of a range of factors which not only include average house prices in the region, but length of train journey to a London station, cost of annual train fare including travel card, cost of car parking at the station and the length of time between trains.


Dorking boasts an average property price of £400,302 (according to Land Registry data) which is significantly lower than the average across the London market, meaning people who choose to be based here can get more for their money than further in.


This Victorian period home in Dorking has five bedrooms and is on the market for £1,195,000.

This Victorian period home in Dorking has five bedrooms and is on the market for £1,195,000.

The emphasis on quality of commute is also an important one. Research from the Office for National Statistics shows commuting negatively affects all aspects of personal well-being and given more people are commuting for longer (for 55 minutes a day on average – up three minutes since 20014) ensuring the quality of that journey is as high as possible is paramount. In the morning, from Dorking, you can generally find a seat, the journey is less than an hour and the annual travelcard comes in at less than £3,500.  If you miss a train in the morning you may even be able to board an alternative within three minutes.


If you are standing on a platform and have been waiting ages for a train you fear may never arrive, perhaps you should consider moving to Dorking! For the full table of results see the Daily Mail article featuring the research here.


Alan King, Partner at Jackson-Stops & Staff’s Dorking branch

November 24, 2015

A tale of two markets

Filed under: Latest News — Tags: , , , , , , , , , — Four Communications @ 10:25 am

Two distinct property markets have emerged in 2015, a trend that looks likely to define 2016, according to high-end estate agents Jackson-Stops & Staff, with 44 offices nationwide.

Whilst the mainstream market has prospered in recent months, the higher value markets continue to prove more difficult, as a result of stamp duty reforms back in 2014. There remains a stand-off between buyers and sellers as each remain reluctant to absorb the additional costs of the transaction. Furthermore, the country house market is losing its once strong connection with prime central London, causing further problems for the top end of the market looking forward.

Nicholas Leeming, Chairman of Jackson-Stops & Staff, comments: “In 2015 we have certainly seen an improvement in the middle markets where there has been sustained demand, particularly around the regional centres. However, the top end of the market continues to prove more difficult. Prime Central London is dominated by international buyers and so we are not seeing the traditional ripple effect into the country house market like we did before. This disconnect is likely to remain a market feature for sometime”

With London set to continue to hold its value thanks to its safe haven status amongst international high net worths and the strong rental returns it offers, home-grown buyers are increasingly priced out of the capital. This is in turn influences the nature of demand for the £1 million plus country house market as international buyers, as a rule, do not purchase property in the countryside, according to Jackson-Stops & Staff director Dawn Carritt.

Dawn Carritt also highlights a “mortgage famine” amongst older buyers who are struggling to get second mortgages approved at the upper end of the market. She adds: “Consequently, people are staying put in one property for many years. This trend echoes property patterns seen in the sixties and seventies where people had one family home, a trend that is unfortunately stalling the country house market.”

James Wilson of Jackson-Stops & Staff Shaftesbury has noticed this drought of London buyers commenting: “Whilst we have seen buyers come from far afield, we have seen fewer from London than had been anticipated with most of the non-local buyers arriving from the Home Counties.” Similarly, Brian Bishop of the Taunton office attributes about half of his buyers to London with the rest being local.

Alastair Hancock of Jackson-Stops & Staff Sevenoaks has noticed buyers being more resistant at the top end of the market, commenting: “2015 has been reasonably strong up to £1 million with a lack of good stock in that price range. However, over £1.5 million has been very patchy and consequently there is plenty of choice but not many buyers. That being said, I am hopeful that 2016 will be busier at this end of the market. It seems that many vendors put their plans on hold in 2015 because of the potential uncertainties over the election.”

William Leschallas of Jackson-Stops & Staff Burford adds: “The market at the moment is really sub £1 million and certainly over £1.5 million it is much more difficult.”
Whilst the top end of the market has proved a challenge, the mainstream market is prospering in many areas in the UK. The main challenge here has been a lack of good stock, meaning buyers are more price sensitive than ever.

William Leschallas of Jackson-Stops & Staff Burford comments: “The real issue we all have now is a shortage of supply. We can sell them if we have them, assuming they are at the right price, but the market remains very price sensitive.”

Furthermore, Nick Talbot of Jackson-Stops & Staff York speaks of “the market picking up with a vengeance following the election result.” However he adds: “As we have moved through to the latter part of the year, there is still a great deal of demand but we are short on supply. Going forward, I see demand only increasing but hope that we will begin to see an increase in new instructions as a result of improving confidence among vendors.”

The narrative from Chester is much the same with Nick Withinshaw offering a warning to vendors to be realistic with their pricing. He says: “If anything is even marginally overpriced it falls on deaf ears as buyers are more selective than ever before. In 2015 we have seen an improvement on the previous year, certainly in the middle sector of the market. Properties over a million continue to prove more difficult and one of the biggest problems has been a shortage of stock at all levels of the market, which I suspect will continue through the winter months and into next year. However, providing the economy remains firm, and with interest rates forecast to stay low for another year or two, next year should be promising and build on the steady growth of the previous two years.”

Michael Clark of Jackson-Stops & Staff Exeter continues: “Buyers are very discerning and extremely price sensitive. In Devon, especially, people are moving for quality of life reasons rather than for their job which means that although they are committed to the area generally, they are not constrained by time. Therefore they are prepared to wait until the perfect property comes to market at the perfect price.”

In East Anglia, the story is extremely rosy with deals being completed across the board. Tim Dansie of Jackson-Stops & Staff Ipswich comments: “Suffolk is by far the most affordable county within commuting distance of London and this is now being explored by not just those coming out of the capital but from counties such as Essex, Hertfordshire, Cambridgeshire, Kent and Sussex. If guide prices are correctly set to represent true market value and are not overstated, we are seeing early sales achieved and in a number of instances competitive interest forthcoming. With such a shortage of stock, we are hopeful prices will rise especially in hotspots such as Aldeburgh, Woodbridge and Dedham where a strong market has been recorded. We had a good start to 2015 and there is every indication that 2016 will begin in a similar way.”

Quentin Jackson-Stops has seen a similar story in Northampton. He comments: “We can look back on a year where the residential property market came strongly back to life. Once the results of the General Election were known in May, new instructions picked up in the Northampton area and year on year the volume of properties sold has increased by over 30%.

The greatest increase in sales has been in the middle of the market between £300,000 and £600,000. At the higher price levels, it has been harder to find a purchaser, clearly the result of changes to the Stamp Duty rates in 2014 which have impacted heavily on properties above £1,000,000.

The market for new homes has been particularly strong in 2015 as buyers have become more interested in energy efficiency and the technology that new homes offer in terms of their construction, systems and their fittings. On several sites, where we have been involved, new homes have been selling ‘off plan’ before construction has virtually started. Good sites for small developments are becoming harder to find and the trend for strong new house sales is expected to continue through into next year.

We expect much the same in 2016 with gently rising values for properties up to about £900,000, with the greatest rises being for properties under £500,000. The £1,000,000 plus properties will in all likelihood see little change in value in the next twelve months. However, with interest rates look set to remain low for some time yet and with mortgage finance easier to obtain, we believe that the outlook for Northamptonshire appears rosy for 2016.”

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