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14th August 2018

The price premium of quintessential English village homes

The price premium of quintessential English village homes

New research and insight Jackson-Stops, has analysed the price premiums of five typical English village property types; farmhouses, chocolate box cottages, manor houses, barn conversions and old rectories.

The research shows that manor houses command the highest average sale price at £1,868,750, more than 8 times greater than the average UK house price of £224,000, while the chocolate box cottage is the least expensive of the village homes analysed at £689,026.

Despite standing at an average £1,342,318 (six times greater than the UK average house price), old rectories were ranked the least expensive on a price per square foot basis (£261 per sq ft). Despite their traditionally spacious proportions, farm houses were found to be the most expensive property type per square foot (£322).

Alastair Hancock of Jackson-Stops, comments: “From stately manor houses to chocolate box thatched cottages, village and country homes have always played a key role in the UK property landscape. Thanks to their striking and historic features, it is not hard to see how these quintessential English property types have stood the test of time, but much of the appeal can be put down to the locality.

From sharing gossip over a pint at the local pub, playing cricket on the village pitch or enjoying the attractions of the summer fete on the green, villages often radiate a rich community spirit which has long been forgotten in many towns and cities. Residents will often buy into the village lifestyle and therefore want amenities such as local shops, village halls, parkland and doctor’s surgeries on their doorstep. Others look to be further out in the countryside to escape the hustle and bustle, road noise and close neighbours”

Manor houses
Average UK sale price: £1,868,750
Average UK price per square foot: £298

Often the focal point of the village, manor houses boast both glamour, prestige and large spaces for entertaining so it is not surprising to see them ranked the most expensive of all English village homes analysed. Often heritage listed and boasting an array of period features, buyers will be prepared to pay a premium for the luxury of owning a slice of history although the cost of upkeep involved will be a consideration.

Set in beautiful grounds of 5.8 acres, this handsome house is offered through our Canterbury office at £1,300,000

Old Rectories
Average UK sale price: £1,342,318
Average UK price per square foot: £261

Located close to the church in the heart of the village, old rectories have always been popular amongst buyers. The vicar was often considered the most important individual in the village, only second to the lord or lady of the manor. Therefore, although rectories were not as grand as the manor house, they often still achieve a substantial premium. Character features generally include high ceilings, ornamental plaster work, open fireplaces, and carved woodwork. These homes are often the only one of its kind in the village.


Average UK sale price: £1,206,578

Average UK price per square foot: £322

Generally located on the rural periphery of villages and perhaps not being within walking distance of amenities, research shows farmhouse are generally the most expensive village home on a square footage basis, but this doesn’t take into account that that they often come with more land and/or an array of additional outbuildings, perhaps with potential for conversion into annexes or home offices. Their main appeal often being their seclusion, rural outlook and tranquil location.

This handsome modernised Victorian farmhouse is available through the Tunbridge Wells branch for £1,350,000.

Barn Conversions
Average UK sale price: £959,375
Average UK price per square foot: £288

Barn conversions are less expensive than rectories, farmhouses and manor houses and often offer a fantastic blend of traditional and modern features. Exposed wooden beams and vaulted ceilings combined with the modern ideal of open plan living spaces benefitting from lots of natural light is really appealing to buyers. Like farmhouses, they are usually found on the edge of villages, and will often be found in a complex of other converted former farm buildings (such as stables/piggeries/byres), together with the original farmhouse. Therefore it is ideal for those looking for a character rural property, but not isolated.


This beautiful Grade II listed converted barn offers over 4,000 sq ft of accommodation and over half an acre. It is available through the Sevenoaks branch for £1,750,000.

Chocolate Box Cottages
Average UK sale price: £689,026
Average UK price per square foot: £311

With their quintessential small proportions, chocolate box cottages are the least expensive of the property types analysed. However they are the second most expensive in terms of price per square foot. Such cottages have long been an iconic part of British housing stock and continue to remain popular amongst a range of buyers, from young couples to second home owners, thanks to their charming features, such as thatched roofs, inglenook fireplaces and exposed wooden beams.

This picturesque Grade II listed village property is currently available through the Cranbrook branch at £475,000.


For further information contact:

Research: Emily Smart, Account Manager at Instinctif Partners: emily.smart@instinctif.com

Jackson-stops@instinctif.com  0207 427 1416

9th April 2018

Prosperity Pressures

Woodchurch, Kent

Tunbridge Wells, Kent

Are Kent and its hinterlands just too good? Better value and with arguably better schools, commuting times and continental connections, Kent’s population is growing faster than other home counties, and than new house building can accommodate. Good news for those who want house prices to rise, this is testing the limits for buyers and tenants.

Kent has more economic bragging rights than most. Seaside towns are reviving, retail occupancy rates are high and rising, infrastructure is improving. Much of this is thanks to a population rising by a little over 1% pa. Some 9,800 new homes are being built each year, but that figure, too, represents growth in the housing stock of barely more than 1%. So, at best, supply and demand are standing still, whilst higher costs – interest rates, season tickets, property taxes – eat away at disposable incomes.

Happily – for sellers – Kent, together with much of east Surrey and East Sussex, remains less expensive than other home counties. We are thus seeing a revival in families moving out of London, bringing in new money. Prices are firmer and, without doing anything spectacular, will probably increase faster than across the southeast as a whole over the coming months, at least up to around the £1.35 million mark. At higher levels – especially above £2 million – we have keen buyers but, faced with new price realities, more would-be sellers are actively considering letting, demand for high-end rentals being much improved.

For landlords, the position is less positive. Even as demand reaches new heights, including real growth at the top end (c. £6,000 pcm) so incomes after rising household costs, are under strain. Consequently, rents are static at best, in most categories.

Finally, across all markets, there is a requirement for high quality and convenience. Graduates used to modern student accommodation with en-suites and power showers, will not rent a shabby flat and ‘faded grandeur’ is of no interest to overseas execs wanting a large, prestigious house. Attracted by what is so good about this area, families want modern accommodation, suited to working from home, no more than 20 minutes from station or school. Whether selling or letting, it’s worth smartening up.

All statistics courtesy of the Strategic Business Development & Intelligence unit, Kent County Council

Littlebourne, Canterbury, Kent

Offham, Nr. West Malling, Kent

2nd January 2018

South East towns feature in top 2018 Commuter Hot Spots

£895,000 Hadlow Road, Tonbridge, Kent

£775,000 Dene Park, Shipbourne Rd, Tonbridge, Kent

Following analysis of a range of factors (see table below) Luton in Bedfordshire has been revealed as the ‘number one’ commuter location, followed by Dorking in Surrey, with three locations occupying a busy joint third place: Slough, Tonbridge and Weybridge with Sevenoaks coming in at number 15.

Despite winning the unflattering title of ‘worst place to live in the UK’ by Reddit users last year, Luton has beaten the odds and proved its critics wrong. House prices in the town have increased 10% annually, well above the national average, and the equivalent of nearly £23,000 – an equity increase which covers the cost of the annual train season ticket from Luton to London more than fourfold.

Jackson-Stops has revealed its top commuter hotspots based on a host of considerations including house prices, annual house price growth, train reliability and speed of journey.

UK commuter locations ranked. Source: Jackson-Stops. 




Average property price Annual house price % increase  annual increase Cost of an annual travel card to London

(from January 2018)

Annual parking cost Minimum interval between trains Fastest journey time to London station Train operator Performance measure Do you get a seat in the morning?
1 Luton £252,896 10 £5,256 £840 0 24 79.5 Y
2 Dorking (Main) £498,742 18 £3,536 £1,044 0 54 79.5 Y
3 Slough £343,566 9 £3,464 £1,199 4 17 87.4 N
3 Tonbridge £406,378 11 £4,928 £1,160 1 44 88 Y
3 Weybridge £801,211 15 £3,824 £840 1 34 85.6 Y
6 Woking £521,599 17 £4,040 £1,450 1 27 85.6 Sometimes
7 Basildon £262,964 4 £4,088 No car park 4 34 95.3 Y
8 Reading £357,411 7 £5,300 £1,806 0 26 87.4 Sometimes
9 Chelmsford £341,475 5 £5,008 £1,396 4 35 89.2 Y
9 Oxford £519,332 8 £5,932 £1,199 0 56 87.4 Y
9 Redhill £368,360 5 £3,652 £1,208 3 29 79.5 Y
12 East Croydon £363,199 14 £2,492 No car park 0 18 79.5 N
13 Richmond £976,162 15 £2,492 £3,525 1 19 85.6 N
14 Milton Keynes £279,272 3 £6,188 £1,289 3 33 88.6 Sometimes
15 Sevenoaks £644,786 9 £4,196 £1,227 2 33 88 N
16 Ipswich £210,483 6 £7,552 £1,718 6 66 89.2 Y
17 Harlow £305,808 6 £4,660 £1,359 5 34 89.2 N
17 Norwich £233,666 8 £9,204 £1,691 17 106 89.2 Y
19 Cambridge £497,405 6 £6,300 £1,756 2 51 89.2 Y
20 Farnborough £332,265 6 £4,756 £1,100 12 38 85.6 Y
20 Reigate £547,123 5 £3,652 £770 12 46 79.5 Y
22 Crawley £306,736 6 £4,504 £935 2 36 79.5 N
23 Winchester £542,396 8 £6,008 £1,190 4 58 85.6 Y
24 Chichester £378,957 4 £5,616 £584 8 91 79.5 Y
25 Woburn £593,833 58 £6,168 No car park 19 57 88.6 N

Jill Mitchenall, Director at Jackson-Stops, Sevenoaks commented:Commuters to London are going to be feeling the strain of their annual rail fare in 2018, with the 3.4% average increase in price outstripping wage growth for many. For those moving within the London commuter belt, and families moving out of central London, location will be key. It isn’t just about the average house price, many people will have first-hand experience of train delays, engineering works and strikes, and will be looking closely at the length, quality and cost of their commute.

The reliability of trains is something buyers are looking at more closely when they move to an area and there are stark differences between the different train operators. It’s no good the journey taking 25 minutes in theory when it is blighted by delays every day and ends up taking much longer!

 Joint 3rd -Tonbridge

Tonbridge is set in beautiful surrounds, on the banks of the River Medway with an 11th Century castle at its heart. Many young professionals are attracted to the historic market town’s easy access to picturesque countryside, combined with some of the best commuting times around, not to mention the fact there is a very good chance of getting a seat on the train in the morning.

Tonbridge has benefited from regeneration in recent years with £2.62 million poured into improving the High Street, with pavements widened, a new road surface and improved pedestrian crossings, which local independent shops and residents have benefited from. The town has a new reputation as a foodie haven with a range of successful bars, cafes and restaurants, including Thai, Turkish and more traditional British options.

15th – Sevenoaks

With the train journey into London taking an average of 33 minutes, this pretty town situated at the top of The North Downs continues to prove very popular with commuters and families alike.

It has a well equipped High Street full of shops, restaurants and coffee shops as well as a large selection of quality state and private schools.

The National Trust’s Knole Park provides a large stunning green space and with the South coast easily accessible within 40 minutes you really do have the best of both worlds here.


£1,350,000 Ightham, Sevenoaks, Kent


£820,000 High Street, Sevenoaks, Kent

21st November 2017


With its 400 million daily users (April 2017) Instagram is proving itself to be one of the strongest social media platforms today for visual marketing.  At Jackson-Stops we have always fully embraced social media marketing as so much of our promotional material is photographic and with Instagram being a predominantly visual platform it seemed  like a very natural pairing.

Our account represents the five  Jackson-Stops offices of Sevenoaks, Oxted, Tunbridge Wells, Cranbrook & Canterbury and features a selection of wonderful the properties we have on offer with our sales and letting departments across the South-East, while of course combining and tagging the other regional and London Jackson-Stops accounts for maximum partnership and exposure.

So often people forget that ‘Social Media’ is just as much about  the ‘social’ element and the fun of interacting with your audience, so please click on the link below (it will take you to our page) where you can follow us and be kept up to date with all things property.


Jackson-Stops South-East 



24th October 2017

The value of village life

Alastair Hancock, Director, Jackson-Stops, South-East  provides his insight on the price premium for an English village home:

Village life has always been an attractive prospect. From local pubs and quaint tea rooms, to traditional churches and independent shops, villages ooze community spirit. It is no wonder then that quintessentially English homes now come at a premium and in the South-East we are lucky to be surrounded by some of the most beautiful villages the UK has to offer.

Our latest research shows that when it comes to typical village homes, including farmhouses, old rectories and barn conversions, the parochial property pecking order is still very much in play.

The apex of the village, the centre of all local life, is the manor house. They command the highest average sale price at £1,427,292, which is over five times greater than the average UK house price of £243,520. Manor houses benefit from both glamour and prestige, spacious living accommodation and manicured grounds, which is why they continue to boast a healthy premium on the property stage – and will do for many years to come. Despite their chunky price tags manor houses do offer the best value for money per square foot of space.

Cottages on the other hand, with their quintessentially diminutive proportions, are the least expensive with an average sale price of £607,465. However, this is still almost three times more expensive than the average UK home.

In terms of price per square foot, barn conversions were the most expensive, coming in at £325, pipping the humble chocolate box to the post by £5 per square foot. Farm houses rank in third position when comparing property types on both a square footage and overall sale price basis. This type of property is nearly six times more expensive than an average UK home, with an average sale price of £1,257,918.

Regardless of location and proportions, interest from those looking to become part of English village life is often sparked by a name alone. Properties called The Old Rectory are particularly popular and draw interest from potential buyers before they have even had a glimpse of what the home looks like.

There are currently many buyers in the market craving to move to a classic English village, and the prospect of living in a characterful property in such an area is extremely appealing. They provide buyers with the opportunity to purchase a unique piece of history, in which they can spend many years and make memories they will remember for many more.


12th September 2017

Jackson Stops & Staff unveils new look

Nick Leeming, Chairman of Jackson-Stops, gives his insight on why now is the right time for a rebrand.

After a detailed consultation period, which included a UK-wide client survey, we have decided to rebrand as Jackson-Stops, dropping ‘& Staff’ from our name. This is not a decision we have taken lightly. We have been operating under Jackson-Stops & Staff for more than a century so it was incredibly important to us that our clients, who admire our traditional values, were able to voice their opinions on the potential rebrand.

Established in 1910 by Herbert Jackson-Stops in Towcester, ‘& Staff’ was added to our name to engender true family spirit. However, our survey found that most of our clients are not aware of this historic link.

With additional feedback from the customer survey showing that many of our clients already refer to us as ‘Jackson-Stops’, it only secured as further evidence that now is the right time for a change.

As part of the rebrand, we have also taken the opportunity to refresh the look and feel of our logo and the wider brand. This will be rolled out across all of our branches, on social media and in our marketing materials, which includes brochures, sales boards and displays.

Although our name is more succinct we will continue to operate as we have always done with our high quality values and service at the forefront of everything we do.

Each of our 45 branches will adjust to the new brand name, with all phases expected to be completed by mid-2018.

3rd August 2017

Treasured Islands…

Looking to add function and style to your kitchen? Then have a look at some of our favourite kitchen island styles….

As contemporary home design and particularly kitchen design  has shifted towards being more open-plan, family friendly & multi use,  the challenge is always on to find the best way to increase storage, space and functionality.. and here is where the kitchen island comes into its own.

Islands not only come in all colours, shapes and sizes but now in all sorts of different materials from stone, marble and metal to the more contemporary high impact mirror finish.

As well as defining your kitchen style, islands offer extra preparation space, storage and are often useful dividers between living and cooking areas particularly in large extension spaces.

Frittenden, Kent Brasted, Kent


Islands are a fantastic way to personalise your kitchen so if you are channelling  your inner chef, why not incorporate a butcher’s block,  and for those of you who  love to practice your pastry making why not integrate your island with a marble worktop?

Heathfield, East Sussex Upper Hardres, Canterbury, Kent


Our top tips to consider when designing your island..

  • Decide on its purpose – have something specific in mind, think of including the hob or the sink as it makes it more social.
  • Limit the time walking around it – position things together eg: chopping board and waste bin with the prep sink.
  • Match your materials – use materials best suited for the job, wood for chopping area and slate or granite for the storage/socialising area
  • Power points – you will always need more than you think! Make sure that they are included in the original design as it is tricky ( & more expensive) to add them later.
  • Storage – vary the storage options from cupboards to drawers, big and small – it will free up other areas in the kitchen
  • Fixed or Freestanding? If it is freestanding, it will be more cost-effective as well as offering flexibility.


Lingfield, Surrey Sevenoaks, Kent


27th June 2017

Historic Houses – making the most of your listed property

As historic properties become increasingly popular, we spoke to  Dawn Carritt, Director of Country Houses at Jackson-Stops & Staff, who gives her advice and tips to aspiring buyers.

Westerham, Kent 

There are many responsibilities that come with owning a listed building but without exception they are outweighed by the benefits – and it is these benefits which make them increasingly popular with today’s buyers. An historic house is part of our built heritage and makes not just our towns and cities so special but also our countryside. It really is the 3D equivalent of owning an old master.

In the last two years we have seen the demographic of buyers for these types of property expand to include younger families and couples, who are searching for the perfect historic home in the country, away from the bustle of city living. A significant 46% of the chocolate box cottages sold by Jackson-Stops & Staff in the last year were either Grade I, Grade II* or Grade II listed. It is these homes, particularly those with outbuildings or annexes, which are of primary interest to younger buyers, who either work from home, derive additional income from letting out their property or need extra space for visiting friends and family – however, knowing whether conversion or renovation is feasible is vital.

Collier Street, Kent Limpsfield, Oxted, Surrey


If you buy a listed building that is already in good condition the responsibility and cost of maintenance should not be too onerous. The primary responsibility of the owner is to maintain and preserve the house for future generations. The important thing to understand is the construction of the building and treat it with the respect you would normally give to anything that has been around for 100 years; altering it without consent could not only be breaking the law, but it could also diminish its value.

In general like for like repair is allowed without obtaining listed building consent but it is becoming increasingly important to be able to prove that the repair was exactly that and not an alteration. However, if there is even a shred of doubt it is essential the local conservation officer is consulted and listed building consent obtained. Not only may unauthorised work frustrate a sale in the future it is a criminal offence and simply not worth it!

Before purchasing a listed property that is in need of renovation, time spent on reconnaissance and assessing the works which will need to be undertaken will rarely be wasted. It is also important to find an insurer that understands period buildings and a mortgage provider that thinks outside the box. If listed building consent is already in place and covers a group of buildings, such as the conversion of a number of redundant farm buildings and barns it is vital to ascertain whether there are any conditions attached to the consent which are only relevant to one property but which might impact on all future owners. This is particularly relevant when it comes to the point at which a building may be occupied. It is not uncommon for the listed building consent to require specific works to be undertaken before any building can be used, yet the work may only be required on one property within the group. A typical example involves asbestos.

Chillenden, Canterbury, Kent 

Meeting with a conservation officer to discuss any alterations you hope to make will be very useful in terms of providing a greater understanding of what can be done. The next step is to employ a quantity surveyor or architect who fully understands the structure and can provide a clear indication of and how much the work is likely to cost. Finally, employ a builder who is familiar with old buildings and traditional materials as this should not only save time but it should also give the conservation officer and buildings inspector confidence and leave you to get on with the work.

Although there are a number of responsibilities that come with owning a listed building, for most buyers they are a labour of love.

Penshurst, Tonbridge, Kent

Renovating a listed home can be incredibly rewarding and will not only help with the preservation of a fascinating piece of British history but in a small way help increase the country’s housing stock and avoid unnecessary building on greenfield sites.

17th May 2017

Had it with hygge? Then learn about Lagom..

So 2016 was all about the cosiness and warmth of hygge (hue-ga) but 2017 promises to be all about Lagom (lar-gom).

Rather than than creating a ‘feeling’ largom is more about learning the discipline of ‘just enough’, not too little and not too much, it is about getting it ‘just right’. The concept is believed to date back to the Vikings and fits in with the Swedish values of moderation, equality and fairness.

Simplicity is the key to lagom and many companies (including IKEA) have developed ranges that are inexpensive and are designed to make your life simpler and easier.

Still not sure? Well  here are our top 5 tips to help kick start your life of lagom at home..

1) Use natural fuel

Whether contemporary or traditional, fireplaces have now become an important element of interior design -wood burning stoves are energy efficient, environmentally carbon neutral and look fantastic in any room.

Frant, East Sussex Newnham Barn, Wickhambreaux, Kent 


2) Get green fingered

Lagom is all about blurring the lines between inside and outside, so throw your bi-fold doors open, plant your garden up and use greenery and flowers to bring the outside in.

Westerham, Kent Penshurst, Kent 


3) Streamlined, clear spaces where ‘less is more’

We all dread the annual declutter, but  feel so much better for doing it – only the keep the things you really love and regularly use. Your house will look lighter and brighter for it.

Stone Hill, Sellindge, Kent Homelands, Cranbrook, Kent 


4) Be energy efficient & save water 

Did you know that the average bath uses approx 80 litres of water, while a short shower uses around a third of that – combine this with solar panels, draught proofing your home and using energy efficient appliances you will not only make a difference to the environment, but to your household bills as well.

Aylesford, Kent Borough Green, Sevenoaks, Kent


5) Grow your own 

Start growing your own food from home, not everyone is lucky enought to have a kitchen garden like these houses, but  herbs in containers, or greenhouse favourites such as tomatoes, cucumbers and chillis are a delicious, easy to grow and will cut your food miles down as well.

Chiddingstone, Kent  Penshurst, Kent 


11th April 2017

Cracking kitchens .. some of our favourite kitchen styles for hosting an Egg-cellent Easter weekend

Easter is almost here and with all the friends & family, come the laid back lunches & endless entertaining throwing the spotlight firmly onto the the kitchen, so we thought we would have a look at a few of our favourites.


3 in 1

This stunning kitchen, dining and family room has been expertly extended to include an orangery complete with large lantern, electric openers and double aspect windows overlooking the garden.

Sellindge, Kent 


Sleek lines 

This kitchen has been designed, planned and finished to a very high specification.  With bi-fold doors & a velux skylight it  brilliantly maximises the light, space and views that the property has to offer

Aylesford, Kent


Light & Bright 

This beautiful kitchen has been designed to mix traditional and contemporary styles complimenting many of the original beams on display.  Stunning custom made solid oak joinery including traditional latch doors, floor boards and oak staircases with galleries make for an impressive overall finish.

Water Lane, Hunton, Kent 


Complimentary Colours 

Bright pops of colour are becoming increasingly popular in modern kitchen design, our top tip is to stick to one, solid colour to successfully make a statement.

Hurstwood Park, Tunbridge Wells, Kent 


Country Casual

Pale walls and cabinets combined with open shelving give this farmhouse  kitchen a chic feel. The understated wooden flooring and exposed brickwork are the key to a  contemporary country style.

Lingfield, Surrey 



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