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Monday Mar 18, 2019READ MORE
This year’s annual Jackson-Stops conference, which took place at De Vere Wokefield Estate in Reading, saw 10 branches and members of the Jackson-Stops Consortium take home a prestigious Jackson-Stops award. Ten awards were presented this year, ranging from ‘Instruction of the Year’ and the ‘Best Presented Office’ to the ‘Chairman’s award’.
We are delighted to announce the winners of each category below:
The Consortium Award - Lizzie Leigh, London Group
Chosen by Chairman Nick Leeming, Lizzie took home the gong for her contribution to the launch of the new Jackson-Stops website. Her role stemmed from creating new content, and developing and designing the website, to ensuring it was GDPR compliant and ensuring the progress ran smoothly between all offices.
The Social Media Star – The Midhurst branch
The Midhurst branch won the Social Media Star award for their efforts in creating a local community through social media, using snippets of information and facts to surprise, delight and maintain interest. The Midhurst branch demonstrates their local knowledge and love for the environment consistently throughout their posts, and their efforts to maintain reader interest are applaudable. Their social media community has grown to a combined following of 1,200, thanks to their appealing posts that do not necessarily always involve property listings.
PR agency Instinctif Partners congratulated Midhurst’s strong level of posts which are regular and feature interesting content. They believe the branch has a clear brand voice and use relevant hashtags.
The Country Life Award – The Chipping Campden branch
Shortlisted by Dawn Carritt and chosen by Tim Dansie, the Country Life Award went to the Chipping Campden branch for putting forward the ‘most bashful property’, which is described as a hidden gem tucked away from sight, for an advertorial feature in Country Life. Properties placed for editorial in Country Life by the Burnham Market branch and the Chester branch placed in second and third position respectively.
The Instinctif Award - Amelia Redington, London Group
Instinctif Partners presented their award to Amelia for her outstanding contribution to the coverage generated on the Richmond branches’ rental listing, The Kings Observatory. Amelia arranged site visits and telephone calls with the homeowner and the media, provided written media comment and took part in a number of interviews with the press.
As a result, the property featured in more than 20 articles, in publications including The Times, The Wall Street Journal, The Telegraph and City AM, reaching a total audience of 8 million to date.
Amelia also played an integral role in the 2018 Jackson-Stops dinner, where she spoke on the topic of London short lets, helping to secure coverage in publications including Country Life and The Times.
The Chairman’s Award - Law Clark, London Group
Chosen by Chairman Nick Leeming, Law won The Chairman’s Award for all of her great work on data centralisation and the technical side of the new Jackson-Stops website, as well as getting Reapit data feeds operational and the website key word search system debugged.
Best Marketing Initiative - The Teddington branch
In spite of Council cutbacks, Robert King stepped up as one of the key organisers of the Teddington Lights Up charity event, ensuring the well-loved affair went ahead as planned. The Teddington branch, with help from Wimbledon’s Elliot Burn and Jordan Kennedy, raised over £600 for their two chosen charities, Mind and Spear.
Best Presented Office Award - The Pimlico branch
The Best Presented Office award went to the Pimlico branch, with the Newbury branch taking home silver. Pop into the branches this week to take a look for yourselves.
Extra Mile Award - Zoe Mercer, London Group
Zoe, who is the Associate Director of the London Group’s Residential Development Division, earned the Extra Mile Award during the marketing of the new apartments in Tulse Hill. She went the extra mile when she rushed around local garages to borrow a foot pump to pump up tyres of a customer’s car. Zoe also later responded to a customer issue in the early hours of the morning to arrange a locksmith to update the locks of a property after the new homeowner’s keys were stolen.
Instruction Of The Year Award – The Wilmslow branch
The Wilmslow branch took home the gong for the best Instruction of the Year. It was awarded to the branch for the instruction of the spectacular Henbury Hall Estate – a beautiful Palladian house that is widely regarded as the most important country house built in the 20th century in England.
The Sartorial Elegance Award – Robert King, The Teddington branch
This award was presented to Robert King for his smartly dressed appearance. Pop in to the Teddington branch to see for yourselves why he won the award.
Congratulations to all branches and individuals alike who took home a Jackson-Stops award.
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