Jackson-Stops Data Protection, Privacy, AI & Cookies Policy
Jackson-Stops respects each person's privacy and this policy will advise you how we collect and use the personal information that you supply us with. By submitting your data to us, it is implied that you have given us your permission to use your data under the terms of this policy. Our Privacy Policy is updated from time to time, so please check our website regularly to ensure you are fully up-to-date with how we deal with the information you have provided to us.
GENERAL
Jackson-Stops is a Group made up of over 20 companies with over 40 offices nationwide. Information concerning each privately owned legal entity within the Group, which trade collectively as ‘Jackson-Stops’ and their respective office locations can be found here. For details of these locations please visit Our Branches. Where you interact with a particular office, for example to arrange a viewing or wish to discuss your property, please note that the office you liaise with will be a Data Controller of your Personal Data where this is collected from you by them.
This Data Protection, Privacy and Cookies Policy (the “Jackson-Stops Privacy Policy”) applies to www.jackson-stops.co.uk. (the “Jackson-Stops Website”) which is operated by Homeflow Ltd - Registered Office: 20 Broad Street, Wokingham, United Kingdom, RG40 1AH, Registered No. 05323366, VAT Reg No. GB 853884188, (we, us and our).
This Privacy Policy explains what information we collect about you and when you visit our website, register to use our site and use our services and how we handle your information to ensure we protect your rights. Please read this Privacy Policy carefully to understand how we will treat your Personal Data.
For the purposes of this Jackson-Stops Privacy Policy in relation to where you provide to us, your Personal Data in connection with your relationship with us the relevant Jackson-Stops’ Office is the “Data Controller” of your personal data. For Personal Data collected via the Website without a relationship being in place, Homeflow will be the relevant Data Controller of your Personal Data.
This is because we are the organisation which (either acting alone or jointly with others) determines why and how your Personal Data is processed. By Personal Data, we mean information which, either by itself or when combined with other information that we hold or which is available to us, can be used to identify you, such as your name and address.
Our Privacy Policy is updated from time to time, so please check our website regularly to ensure you are fully up-to-date with how we deal with the information you have provided to us.
WHAT WE COLLECT
We collect certain information or data about you. The data that we collect will be in the form of:
• questions, queries or feedback you leave, including your contact details such as name, personal or work-related email address if you contact us online via the Jackson-Stops Website or where you call us or visit us direct
• your name, postcode, address, telephone number and email when you book a market appraisal on the Jackson-Stops website
• how you use the Jackson-Stops Website - for example which links you click on, your IP address and details of which version of web browser you used
• information on how you use the site, using cookies and page tagging techniques which include information about your Internet Service Provider, your operating system, browser type, domain name, the Internet Protocol (IP) or MAC address of your computer (or other electronic Internet-enabled device), your access times, the Jackson-Stops page that brought you to us, the web pages you request and the date and time of those requests.
WEBSITE REGISTRATION FORMS
We have a number of registration forms on our website to enable visitors to interact with our staff. These forms allow visitors to our website to book a market appraisal; carry out an online assessment of how much their property might be worth; get in touch with a particular branch, and arrange a viewing of a property. In each case, the form completed by the visitor will be emailed directly and only to the branch they have chosen to interact with.
We will never ask you to provide any ‘Special Categories of Personal Data’ when using the Jackson-Stops Website. This means information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, and data concerning your health, sex life or sexual orientation. We do not consider any of this information relevant to what we do via the Jackson-Stops Website. However, there may be some rare and limited instances where we will collect this type of information from you, where you choose to provide it to us, in connection with your relationship with us. Where this occurs we will ensure that we do so with your explicit consent and in accordance with applicable data protection laws.
HOW WE RECEIVE YOUR INFORMATION
The information that we hold may be supplied by you directly to us by telephone, office visit, e-mail or via our website registration forms. We may also have information that has been supplied to us by third parties for marketing purposes where you have selected to have your information shared in this way. This may be where you have signed up to or made an enquiry through Rightmove, OnTheMarket, Zoopla or any similar property portal and your information is passed to us in connection with a property you are interested in, on that portal but which is managed by Jackson-Stops.
WHY WE NEED YOUR INFORMATION
Jackson-Stops collect and use your personal data, so that we can:
• Contact you
• Register you to receive our services and provide you with our services
• Analyse your personal preferences and personalise our services to you
• Reply to any requests for information that you ask us for
• Clarify any particular query
• Resolve any problems with services that we may supply to you
• Manage your account
• Supply details of any product or service within the Jackson-Stops Group of offices only that we believe may meet your needs
• Cross check any information that we receive with that held on our database
• Serve marketing information or updates about market conditions on a regular basis which we feel would be of interest or use to you
HOW WE MAY USE THIS INFORMATION:
We primarily use your information in order to provide our services to you which include the following:
• Helping you to sell your property
• Helping you to buy a property
• Helping you let your property
• Helping you rent a property
• Providing Valuations and market appraisals
• Helping you with land sales and acquisitions
• Referring to our associated finance brokers
• Providing bespoke property searches
• To store your data to pre-populate fields to make it easier for you to provide information when you return to the Jackson-Stops Website
• To communicate with you, including sending you information about products and services which we think may be of interest to you. You will be able to opt-out of such communications at any time; this can be done by clicking the ‘unsubscribe’ link or by contacting us by email, phone, or in person to confirm you would like to opt-out
• To validate your information (and in some cases match it against information that has been collected by other members of our Group)
• To comply with any legal obligation to which we are subject
• Assisting you with leasehold enfranchisements
• Providing strategic advice in relation to a number of property matters
• Referring your details to a third party reference checking service in order to let a property to you
• Referring your details to a third party inventory clerk
Please note that the provision of some of these services will be subject to further terms and conditions, for example where you ask us to arrange private finance. In this case we may ask you to sign further documentation and your details may be passed to credit reference agencies and the underlying financial provider for review. Please ensure you read the relevant documentation in connection with a particular service, where this is provided to you, so that you understand how your information will be used for that particular service.
We use IP addresses to gather statistical information and to track visitor behaviour on our website. This allows us to retarget people through other forms of online advertising and to provide our website visitors with the most relevant sources of information that we can. We also use this information to carry out programmatic marketing which allows us to target our advertising, we do this via the use of cookies, please refer to our cookies policy below for more information. The option to unsubscribe from these marketing emails is always offered within the email.
We sometimes run marketing campaigns which use the data we collect to target Jackson-Stops banners and adverts to you when you are on certain other websites (this is known as Digital Marketing Re-targeting). We do this by using a range of digital marketing networks and advert exchanges, and advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers. The banners and adverts you are served will be based on your previous visits to our website and which pages you landed on, or clicked on. The option to unsubscribe from these marketing emails is always offered within the email.
OUR LEGAL BASIS FOR PROCESSING YOUR INFORMATION
The legal basis which relates to our use and other processing of your Personal Data under applicable Data Protection Laws may include (as relevant):
• Processing that is necessary for performance of a contract: This includes such things as administering and managing your account where you either sign up online with us, on the phone or in person and the services relating to that
• Processing that is necessary for our own legitimate interests or those of third parties (including the other companies within the Group) – such as:
- for management and audit of our business operations
- for market research and analysis, developing statistics
- for our own direct marketing communications which we send to you about our own products and services. The option to unsubscribe from these marketing emails is always offered within the email.
• Processing that is necessary to comply with a legal obligation – such as:
- to process your request for Personal Data or when you seek to exercise your rights under Data Protection Laws; or
- for compliance with legal and regulatory requirements.
• Processing that is based on your consent – such as:
- When we collect your data for our direct marketing communications about products and services available from the Jackson-Stops Group or from other third parties such as our associated mortgage brokers.
- Verifying your identity in order to meet our Anti-money Laundering obligations.
- Where in very limited circumstances you provide us with special categories of data.
WHO DO WE SHARE YOUR INFORMATION WITH?
Jackson-Stops will share your data with the following category of recipients:
• Other members of the Jackson-Stops Group and other companies which may be added to our Group from time to time
• Financial companies such as banks, where you ask us to arrange a mortgage for you
• Third party property website portals such as Rightmove
• Professional advisers
• Our service providers who process and store data on our behalf
• Third party testimonial gatherers
• Third party e-communication providers
• Third party tenant referencing companies
• Suppliers who require your information to carry out a service which will aid in the sale or let of your property such as inventory clerks, gas engineers, structural surveyors, professional photographers, legal solutions etc.
At certain times we ask our clients to provide online testimonials or reviews about the service they have received from Jackson-Stops. In the interests of best practice this review is requested by a recognised third party testimonial gatherer; this is done by them contacting our clients by email on the email address we have provided to them. At certain times these testimonials are used for other online or print marketing purposes. Jackson-Stops may pass on your Personal Data if we have a legal obligation to do so, or if we have to enforce or apply our terms of use and other agreements.
We will not share your Personal Data with any other organisations for marketing outside of those listed above, market research or commercial purposes. We may share your personal data in the event that our business, or substantially all of its assets are acquired by a third party, (in which case personal information about players or marketing prospects might be one of the transferred assets).
At times, we pass on 'non-personally identifiable information' to third parties in order to collect statistical data for the purposes of online retargeting.
HOW LONG WE KEEP YOUR DATA
Jackson-Stops will only retain your Personal Data for as long as necessary to fulfil the purposes for which it was initially gathered, and in line with any further choices you have indicated about how we should handle your Personal Data. This includes retaining it in order to comply with legal and regulatory requirements and in case of legal claims. The criteria we use to determine data retention periods for your Personal Data includes the following:
• retention in case of queries – for example, where you contact us to receive further information about the way we handle your data;
• retention in case of claims - for the period in which you might legally bring claims against us which can be 6 years;
• retention in accordance with legal and regulatory requirements - after your agreement with us has come to an end; and
• retention in relation to (repeat) purchase cycles in the property industry; and
• to stay in touch about your property requirements on an ongoing basis, where you have selected to receive these.
AUTOMATED DECISION MAKING AND PROFILING
Jackson-Stops does not employ the use of profiling or automated decision making.
YOUR RIGHTS IN RELATION TO YOUR INFORMATION
Your rights are as follows: • the right to be informed about your Processing of your Personal Data;
• the right to have your Personal Data corrected if it is inaccurate and to have incomplete Personal Data completed;
• the right to object to Processing of your Personal Data;
• the right to restrict Processing of your Personal Data;
• the right to have your Personal Data erased (the “right to be forgotten”);
• the right to request access to your Personal Information and to obtain information about how we process it;
• the right to move, copy or transfer your Personal Data (“Data Portability”); and
• rights in relation to automated decision making, including profiling.
Where you have provided your consent, for example to marketing, you are free at any time to withdraw your consent where that is relied upon as the lawful reason for Processing your Personal Data. To do this you will need to contact by telephone, email, writing, or in person, the branch or branches of Jackson-Stops that you provided your Personal Data to, to withdraw your consent or click “unsubscribe” on the direct marketing email you may have received. Please note that if you do withdraw your consent and there is no alternative lawful reason which justifies our Processing of your Personal Data for a particular purpose, it may mean that you cannot receive some marketing communications.
If you wish to change the information that we hold for you, please contact the relevant office.If you wish to have your information removed from our database either permanently or temporarily, please advise the office with which you originally registered. Your information will be removed as soon as is practically possible.
THIRD PARTY SITES
Third party internet sites and social media platforms that you can link through to from our website will not be covered by our Privacy Policy and Jackson-Stops accepts no responsibility or liability for any actions that these sites may perform. We advise that you should check the privacy policies of these sites and platforms where you use them.
USE OF THIRD PARTY TESTIMONIAL GATHERING
At certain times we ask our clients to provide online testimonials or reviews about the service they have received from Jackson-Stops. In the interests of best practice this review is requested by a recognised third party testimonial gatherer; this is done by them contacting our clients by email on the email address we have provided to them. Please see Feefo's terms & conditions relating to personal data www.feefo.com/en-GB/terms. At certain times these testimonials are used for other online or print marketing purposes; we protect our clients' identity by ensuring that actual names are not provided in the reviews.
REMOVING OR CHANGING YOUR INFORMATION If you wish to change the information that we hold for you, please contact the relevant office or, if you have registered your profile on our website, please go to www.jackson-stops.co.uk.
If you wish to have your information removed from our database either permanently or temporarily, please advise the office with which you originally registered. Your information will be removed as soon as is practically possible.
TRANSFERS OF YOUR INFORMATION OUTSIDE OF THE EEA If we transfer your information outside of the European Economic Area (EEA) (as it is made up from time to time) we will ensure that appropriate safeguards are in place to protect that transfer, such as contractual obligations being imposed on the recipients of your Personal Data. Those obligations require the recipient to protect your Personal Data to the standard required in the EEA. Safeguards also include requiring the recipient to subscribe to ‘international frameworks’ intended to enable secure data sharing and where the framework is the means of protection for the personal information.
SECURITY
Jackson-Stops is committed to having a high level of security in place to protect against the level of risk posed by the processing of Personal Data. When you register your details, we will take all reasonable steps to keep these details secure and free from unauthorised access by use of technology and internal systems which will be updated as new technology becomes available and is appropriate to our systems. While we take efforts to safeguard your Personal Data which are consistent with relevant Data Protection Laws, the nature of the internet is such that we cannot guarantee absolutely the security of any Personal Data you disclose online. Any Personal Data that you send via the Jackson-Stops Website to us is sent at your own risk.
Our emails are intended solely for the named addressee and may contain confidential information. If you have received a message in error, please send it back to us, and immediately and permanently delete it; do not use, copy or disclose the information contained in our message or in any attachment.
For information about how we process data and monitor communications please read our Privacy Policy in full, and for terms of use please see our Terms of Use Policy.
Although reasonable precautions are taken to ensure our emails and any attachments are free from viruses, we make no representation or warranty as to the absence of viruses. Recipients should therefore scan emails and attachments for viruses; we cannot be held responsible for any failure to do so. If an email contains reference to properties for sale or rent, it remains subject to contract and non-binding at all times.
Our views on price are not intended as a formal valuation and should not be relied upon as such by the recipient or any third party unless and to the extent specifically stated otherwise by us.
AI USE POLICY
Why we use AI
We use artificial intelligence (AI) tools to help us work more efficiently and provide a better service. AI can support tasks like writing property descriptions, drafting emails, marketing content, research, and admin support. AI is a tool, not a decision-maker.
What AI can be used for
AI tools may be used to:
• Draft property listings and marketing copy
• Help write emails, letters, and social media posts
• Summarise documents or notes
• Assist with market research and data analysis
• Support internal admin tasks
All AI outputs are checked and approved by a human before use.
What AI is not used for
AI is not be used to:
• Make final decisions on pricing, valuations, offers, or negotiations
• Give legal, financial, or tax advice
• Communicate directly with clients without human review
• Mislead buyers, sellers, landlords, or tenants
• Discriminate against any person or group
Human responsibility
• Our staff remain fully responsible for all work, even if AI was used
• AI-generated content is reviewed for accuracy, tone, and fairness
• Important decisions always involve professional judgment
Client data & privacy
• We never enter confidential or personal client data into AI tools unless approved
• This includes names, contact details, ID documents, financial information, or contracts
• All AI use complies with data protection and privacy laws
Accuracy & honesty
• AI content is fact-checked before being published or shared
• Property details are always accurate and not exaggerated
• AI is not be used to create fake reviews, testimonials, or misleading claims
Transparency
• If AI significantly contributes to client-facing material, we are open about it if asked
• We do not present AI-generated work as expert advice
Fairness & bias
• We do not use AI in ways that could unfairly treat buyers, sellers, landlords, or tenants
• Where any concerns about AI are reported a senior member of staff will review the matter
Review
• As a minimum this policy will be reviewed annually and more regularly as AI tools, laws, and best practices change
COOKIES POLICY
Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
The settings on your web browser can usually allow you to choose whether or not to accept cookies. Most web browser software is initially set up to accept them.
We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to www.aboutcookies.org.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
By continuing to use this site, you are accepting our use of the cookies described below that make advertising and communications more relevant to you and your interests, and further help us to improve the site.
We use the following cookies:
Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.
Analytical cookies. These are persistent cookies that allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Marketing cookies. These are persistent cookies that are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. These cookies also record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it and communications sent more relevant to your interests.
CONTACT US
If you simply have a query about any aspect of this policy or wish to have any part of it clarified, please contact your local branch office. In the unlikely event that you have a complaint about the way in which your details are used or stored by this company, please contact [email protected] or write to: The Chairman of Jackson-Stops - Nicholas Leeming at: 66 Grosvenor Street London W1K 3JL You have the right to complain to the Information Commissioner’s Office at any time. It has enforcement powers and can investigate compliance with data protection laws: https://ico.org.uk/
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