In an increasingly connected world, harnessing the power of digital platforms in order to sell or let property is a key part of our marketing mix.
Jackson-Stops has been selling homes and land for 114 years and we are extremely proud of our heritage and traditions – but the world of property has changed a lot since we began, and we’re equally proud to say we have always been ahead of the curve.
Selling property in the digital age requires agents to be responsive, agile and ‘open’ 24 hours a day.
According to statistics, on average, people in the United Kingdom spend three hours and 40 minutes online daily, including almost three hours via a smartphone, which demonstrates the importance of having a presence online.
We know that, increasingly, the internet is the first place buyers of all ages now visit when looking for a home. As such, we adapt as digital platforms and social media evolve, offering our clients the widest coverage across platforms and a seamless journey for buyers from the very first time they see a property online to when they sign their contracts and complete their transactions.
In a competitive market, property portals and social media are both great tools for selling homes – especially when done properly. They support our own wide database of keen buyers and tenants. As well as having a strong presence on the leading property portals, our own website attracts tens of thousands of visits a month, while the engaging, informative content we post on social media reaches a monthly audience of more than one million.
Jackson-Stops’ online expertise allows us to connect not only with our existing buyer pool but with an audience that may not have seen our listings before. Utilising digital channels is also an effective way to boost the number of eyes on our properties, and using social media advertising, SEO, email and video marketing are all integral parts of our marketing strategy.
YouTube is the world’s second largest search engine and so harnessing the power of such an important tool is paramount – video is an increasingly important part of our marketing suite, and we can produce local and national level property-specific content.
Building brand awareness online is important, as it helps potential clients to understand who we are, what we are about and what they can expect if they instruct Jackson-Stops. We are fortunate to be an authority in the property industry, built over many years of success, and have a keen understanding of the market and the property buying and selling process. Potential clients can see from our research, national comments and experience that we are experts in our field. We have developed a winning formula for marketing homes digitally, but we are always looking at ways to improve, for example at the moment we’re investing heavily in an SEO project in order to increase the reach of our clients’ properties and our brand.
You can find Jackson-Stops on Instagram, X (formerly Twitter), Facebook and LinkedIn. We also have a strong presence on Trustpilot, where, we are delighted to say, Jackson-Stops are consistently rated “Excellent”.
To find out how our digital marketing can assist in the sale of your property, please contact your local office.
