There are great signs that the northwest property market is going against the grain and will be buoyant for the foreseeable future. Crispin Harris, director of Jackson-Stops Wilmslow, explains why...
Brexit. Is there a more divisive word in the English language? Whatever side of the fence you sit on, the uncertainty surrounding our departure from the EU is taking its toll on all of us. From business to bananas, it seems Brexit’s reach permeates every aspect of life and that includes the property market. However, there are great signs that the northwest is bucking that trend and we have the hard evidence to prove it.
The northwest has faired very well in recent market comments from industry and the media. A recent industry five-year forecast predicts that the northwest of England’s property market will outperform the rest of the country and this was widely reported in the national press.
This region has a confident marketplace with people taking a pragmatic view towards the ups and downs in the political arena. Whilst Brexit is a serious matter indeed, it will be resolved and our buyers and sellers are already seeing beyond it.
House prices are expected to grow more than anywhere else in the country, which is good news for those thinking of putting their homes on the market and great news for buyers who will have a continuing stream of properties from which to choose.
We can already see that our property market is fairing well in the face of Brexit concerns, with our £750,000+ property market experiencing no such insecurity. New properties are coming onto the market at a good pace and we saw no slow down over the festive period. People are still selling their homes and there are buyers waiting.
We’d hazard a guess that the way in which we market homes has a significant bearing on the success we and our clients are experiencing.
Our number one consideration is always ‘get the price right’. Pricing accurately at the beginning can generate a real buzz for your property in a compressed time period. This increased activity from buyers has created some real competition for our properties and we’ve used a sealed bids process for some of our more recent sales.
Two Hoots Barn in Mobberley is a contemporary four bedroom barn conversion with one bedroom ancillary accommodation, sitting in 7 acres and was on the market for offers in excess of £1,950,000. We received competing bids within a week of the property being launched on the market, with the sale price exceeding the guide price.
2 Withinlee Barn in Mottram St Andrew is an immaculate, beautifully presented four bedroom barn conversion and was on the market for a guide price of £875,000. Our savvy marketing campaign resulted in many viewings and competing bids, with the sale price again exceeding the guide price.
All of our clients receive the same service, whether their home is valued at £300,000 or £3,000,000. Expert advice, accurate pricing, innovative marketing, regular updates and a seamless beginning to end process ensure that each sale is dealt with in the same manner with care and attention to detail.
So, the northwest is bucking the trend and we believe our expert service and local and regional knowledge has put us in the best position to market homes and to find the right buyers.
We’d love to talk to you about marketing your home or about any of our beautiful properties for sale in Cheshire and beyond. Contact us on 01625 540340, or email wilmslow@jackson-stops.co.uk.
