Nick Leeming, Chairman of Jackson-Stops, gives his insight on why now is the right time for a rebrand. After a detailed consultation period, which included a UK-wide client survey, we have decided to rebrand as Jackson-Stops, dropping '& Staff' from our name. This is not a decision we have taken lightly. We have been operating under Jackson-Stops & Staff for more than a century so it was incredibly important to us that our clients, who admire our traditional values, were able to voice their opinions on the potential rebrand.
Established in 1910 by Herbert Jackson-Stops in Towcester, '& Staff' was added to our name to engender true family spirit. However, our survey found that most of our clients are not aware of this historic link.
With additional feedback from the customer survey showing that many of our clients already refer to us as Jackson-Stops, it only secured as further evidence that now is the right time for a change. As part of the rebrand, we have also taken the opportunity to refresh the look and feel of our logo and the wider brand. This will be rolled out across all of our branches, on social media and in our marketing materials, which includes brochures, sales boards and displays.
Although our name is more succinct we will continue to operate as we have always done with our high quality values and service at the forefront of everything we do.
Each of our 45 branches will adjust to the new brand name, with all phases expected to be completed by mid-2018.
